New Reliance Branding effort...

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rutam
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New Reliance Branding effort...

Post by rutam »

Someone had to post it up :) I can't stand their new logo... blue/red pseudo 3D with glints... looks weak :shock: and that double "A" arrow = Anil Ambani!

And the sad thing about the same is that they spent 100KUSD on it... ( I suppose that's inclusive of those emotional Amitabh Ads )...
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Dalbir
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Post by Dalbir »

Yet to see them. Would love to see...
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Europa
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Post by Europa »

you are right rutam. it looks awesome and is weak. it will never work in reverse.

and furthermore it reminds me of Alitalia (now they have changed their colour to green, earlier it was blue andwhite and red (i think))

Reliance Logo
Image

Alitalia Logo
Image

The double As I mean
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rutam
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Post by rutam »

Nice pick there with Alitalia logo :)

Btw if you catch the Reliance logo on tele, check out the horrible use of whitespace... it's as if they've stretched the logo to touch the sides of the screen.

As a matter of fact, it's illustrated in the images you've attached.. Alitalia logo looks better because of the generous spacing on all sides ( and brilliant typography ).
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Krish
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Post by Krish »

Omigosh, this Reliance logo is horrible. Who did it? And communications written so big in red, what can i say?

When internationally the trend is towards freshness this one looks from the 80s. Check telenor's logo. This is a scandinavian telecom and their new corporate look is amazing. Also see T-Mobile.
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Desh Premi
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Post by Desh Premi »

who did reliance new logo? does anyone know? i mean the agency and the designer?
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jungle ki raani
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Post by jungle ki raani »

very very bad logo
mein jungle ki raani, tumhari honey.
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DesiPimp
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Post by DesiPimp »

haven't seen any good logo from indian designers of late. we have such great award winning advertising profesionals, why are so bad in design? is it because we haven't learnt the tricks of palti galli which eventually helps raise the overall standard?
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Paramvir
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Post by Paramvir »

the new Reliance Logo was designed by David Aacker led Prophet. Of course this logo is the result of a lot of strong inputs from the Client as well so the designers are not solely to blame :-)

Couldnt find any info on the Prophet site though...
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DesiPimp
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Post by DesiPimp »

Oh, they better be careful with that name PROPHET...it could be a blasphamy for religious people.
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encyclomedia
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Post by encyclomedia »

cant find any such info on their site. can anyone throw some more info on this onne?
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Paramvir
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Post by Paramvir »

part of the earlier, dont know which part, Relian ce Branding work has been done by Ray+Keshavan, an excellent design shop based in Bangalore, co-founded by Ram Ray.

check out their print work at
http://www.rayandkeshavan.com
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Krish
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Post by Krish »

heard about ray + keshavan. is the printi vyas design shop still opne? i remember they did some really cool stuff back in the early 90s.
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Shahrukh Khan
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Post by Shahrukh Khan »

very bad logo. very baniyah, but then reliance is a baniyah company.
PS: I am NOT, I repeat, I am NOT, the real Shahrukh Khan. :)
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Saumya
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Re: New Reliance Branding effort...

Post by Saumya »

i believe they are changing their branding again...
Kikikikikiki bleach-treated my avatar! Isn't she sweet?
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