Specially for Cricket Lovers: Cool BB from South Africa

[Dalbir]

Standard Bank is sponsoring the Proteas during the inaugural Twenty 20 World Championship and it’s our job to let the world know. So the line we decided to go for is ‘Natural born hitters’.
What does it mean? Well, just that… the South African Proteas
have a gift - perhaps even a divine gift - of being able to smack the hell out of the ball. And because of this reason,
Standard Bank calls all South African’s to ‘Get behind our team’.

To bring our concept onto a billboard, we placed a smoke machine between the bat and the ball. When the smoke machine goes off, it gives the illusion that the ball has been hit with so much power, it is smoking.
TITLE: Smokin' Natural Born Hitters
AGENCY: TBWA\ Hunt Lascaris
CLIENT/PRODUCT: Standard Bank Cricket Sponsorship
EXECUTIVE CREATIVE DIRECTOR: Damon Stapleton
CREATIVE DIRECTOR: Hagan de Villiers; Gary Steele
ART DIRECTOR: Justin Wright
COPYWRITER: Rudolph Janser van Rensburg
ASSOC. ART DIRECTOR: Jens Henkel