• 7% rise in Chocolates advertising spends in Print in 2005 over previous year
• 68% rise in Mutual Funds advertising spends in Print in 2005 compared to 2004.
• UTI was the highest spender in Print in 2005
(Who among Mutual Fund spenders contributed the maximum advertising in 2005 in Print?)
• West Zone accounted for highest advertising spends
• Just 7% of ad spends in Magazines
(info: exchane4media)
the erstwhile government instituions (banks, mostly) are a good bunch of advertising spenders, with their extremnely high reach amongst its customers. They say SBI has more unclaimed depostis than HDFC banks TOTAL deposits!
