SAAB Social - ?Perception? Campaign

[Paramvir]

After two drinks, your attention while driving will diminish by up to 76%. SAAB invites you to drive responsibly.
Agency: Leagas Delaney, Milan
Creative directors: Stefano Campora / Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia





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