From YAHOO! to yahoo!

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antzfx
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From YAHOO! to yahoo!

Post by antzfx »

Today, I happened to stumble on to https://in.yahoo.com and realized that YAHOO! has a new logo since last month. I don't use any YAHOO! apps (I even read my YAHOO! mail in GMail app), and that's why this logo redesign escaped me.
Screen Shot 2019-10-27 at 9.46.58 AM.png
The Culprit
The design is done by Pentagram and this is the project detail published by them:
https://www.pentagram.com/work/yahoo

The 'y!' monogram is very interesting.
mb_yahoo_03.jpg
If I had the chance...
Whenever I see a design, I always think what will I do differently, if I had the chance...
In this case, I might have added a hint of the alphabet 'o' in the exclamation mark of 'y!' monogram.
mb_yahoo_03.png
Might not work in small print, but this has a huge potential in digital media.

What do others say?
A detailed logo critique by Armin can be found here:
https://www.underconsideration.com/bran ... tagram.php
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Paramvir
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Re: From YAHOO! to yahoo!

Post by Paramvir »

Interesting. I don't think much of the logo. Doesn't look like a lot of hard work went into it. Looks like Futura Extra Bold.
Screenshot 2019-11-10 at 1.54.48 PM.png
It has the character of Futura Bold. Except that Futura bold seems a little horizontally expanded.

I dont know what really is Yahoo! now. Is it an email service? Is it news? Its website is cluttered. Its email doesn't have enough spam protection. What happened to Flickr? How about starting with a refreshed vision?
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antzfx
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Re: From YAHOO! to yahoo!

Post by antzfx »

One interesting thing popped up while looking at the 'y!' monogram was that Pentagram is talking about 'angles' and 'slices' as a new design trend. This time around, they are talking about 22.5 degrees of angle (from the vertical).
YahooAngle.png
YahooAngle.png (73.27 KiB) Viewed 7863 times
================================================

hp logo (1941) claims an angle of 13 degrees (from the vertical).
hplogo.png
hplogo.png (55.51 KiB) Viewed 7863 times
================================================

DeviantArt logo (2014) claims an angle of 28 degrees (from the vertical).
DeviantArt.png
DeviantArt.png (29.46 KiB) Viewed 7863 times
Inspiring! Let me go offline now to create a logo with a 20 something degrees of angle!
;)
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antzfx
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Re: From YAHOO! to yahoo!

Post by antzfx »

]Image

I have posted a story at Kikkidu.com on yahoo! logo re-design. Please do take a look at it...
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basant kumar
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Re: From YAHOO! to yahoo!

Post by basant kumar »

New logo doesn't do anything to me.
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