Love has no boundaries - #JoyfulHomecomings

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Ek Kanya
Posts: 1930
Joined: Fri Jan 19, 2007 10:02 am
Location: Somewhere in a WPP agency in India

Love has no boundaries - #JoyfulHomecomings

Post by Ek Kanya »

Over the years, the concept of families in India has seen changes. For the longest possible time, a 'normal' Indian family was considered as one which comprised two parents and their children. However, with the rise of 'DINK' and single-parent families in India, the very idea of traditional families is changing.

It is in this context that a real estate brand has come up with a thought-provoking campaign about coming home to those you love, even if they don't fit the idea of a conventional family and don't meet conventional expectations. Through this campaign, Mahindra Lifespaces, the real estate and infrastructure development arm of the Mahindra Group, highlights how, no matter what your definition of 'family', coming back home to the ones you love is always a joyful homecoming.

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