Winner of newly-introduced ‘Side Hustle’ category announced at the 2019 D&AD Awards

[Ek Kanya]

`The Wayback, a VR film series designed to help people with Alzheimer’s, selected as Side Hustle winner following a competitive pitch to panel of industry experts at this year’s D&AD Festival
The Side Hustle category has been introduced to the 2019 Awards to spotlight world-class creativity beyond day jobs

LONDON, 22 May 2019 - Dan Cole, Co-Founder of The Wayback, a series of virtual reality short films designed to help people with Alzheimer’s, has been announced as the winner of the inaugural Side Hustle category at this year’s D&AD Awards.

Following a live pitch to a panel of successful creatives and investors at D&AD Festival today, taking place at London’s Truman Brewery, The Wayback was selected as the winner for it’s creativity and clearly passionate origins. Described as “a tool we all wish we’d had when our own loved ones were living with dementia”, the films recreate positive moments from the past to trigger memories and spark precious conversations with carers and loved ones.

The Side Hustle category is new to the 2019 Awards and has been introduced to reflect the increasing number of creatives applying their skills and personal passions to side projects. From creating new businesses to developing initiatives to address social and environmental issues, this category aims to spotlight world class creativity beyond people’s day jobs.

As the winner of the category, Dan Cole, Co-Founder of The Wayback, will receive mentoring from the judges and Nikky Lyle Creative, the opportunity to attend a D&AD Masterclass or D&AD Digital Campus course, and will have his work listed in the D&AD Annual alongside all the winners from this year’s awards.

Members of the Side Hustle Judging Panel:
L.A. Ronayne, Creative Director, Stink London
Tom Evans, Founder & CEO, BleepBleeps
Ali Hanson, Senior Creative, It’s Nice That
Paul Herz, CEO, Bidg 8 & Facebook AR/VR
Zainab Khan, Digital Marketer & Visual Curator, Joint London
Scarlett Montanaro, Co-Founder & Creative Director, Crack + Cider
Michael Olaye, CEO, Date

Further details on the D&AD Festival, which takes place 21 - 23 May 2019 at The Old Truman Brewery, London, including how to purchase passes, can be found at dandad.org/festival.

To keep up with all the latest from D&AD, follow the D&AD live blog and look out for the official #DANDAD19 hashtag on social media.

http://www.youtube.com/watch?v=MzcdEI-tSUc