Corporate Influencers Stronger than Celebrities for Brand Engagement

[vikas]

UK-based digital marketing agency AccuraCast (www.accuracast.com) has
carried out new research into influencer engagement analysing almost 60
million influencer touchpoints across YouTube, Twitter, Instagram, and
LinkedIn. The study was been designed to normalise engagement across
different platforms to provide a fair comparison of influencer metrics.

The research revealed that impact of mega influencers across social
media platforms is waning, and micro influencers – and in-house staff --
are stronger for marketing.

The story ran on ZDNet last week;


Farhad Divecha, Managing Director and Founder at AccuraCast, said: "For
the major social media platforms bar YouTube, a smart and more
cost-effective way to target your key audiences is by partnering with
micro influencers to drive engagement.

This is particularly true for B2B brands with LinkedIn revealed as the
'anti-influencer' network. For businesses operating in this area, we
would even suggest harnessing the reach of your internal stakeholders or
in-house influencers than to partner with micro or mega influencers on
this platform."

I've attached the full report and video clips of Farhad presenting the
findings in London last week.

https://youtu.be/6fGte96t5sI


2018 Was The Year of Influencer Marketing
... was it really? Farhad Divecha, MD of AccuraCast talks about
rethinking influencer marketing. The industry needs change, as 2018 has
seen a series of high profile ...

https://youtu.be/8V-s_twSaFQ


Instagram Average Engagement Rate for Influencer Marketing - youtube.com
What is the average engagement rate on Instagram? How many Likes should
you expect on Instagram posts? What is the typical number of comments on
Instagram?
www.youtube.com

https://youtu.be/-AC80cd9oKw


Do LinkedIn Influencers Drive More Engagement? - YouTube
LinkedIn Influencers exhibit surprising engagement patterns. Influencer
marketing on the world's largest B2B social network doesn't work the
same way as on other networks, and the data indicates ...
www.youtube.com
https://youtu.be/Un_TaAeujkw



Twitter Influencers Get Steady Engagement Rates - YouTube
Influencers marketing on Twitter is very straightforward. Marketers
simply need to choose between cost and convenience, and then it doesn't
matter whether yo...
www.youtube.com


https://youtu.be/HOwX2i0f9T0

YouTube Influencer Marketing Drives Top Engagement
Influencer marketing on YouTube can drive among the best engagement
rates on any social network. But are YouTubers the best influencers out
there? Farhad Divecha discusses influencer marketing on ...
www.youtube.com

[vikas]