Laurier LSSG | Case Study

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SLIM BUT STRONG

The idea using both perception factors from women and thin product to create a tension in the thought itself. Instead of creating an usual story with the expected contrast of a thin woman with strong power, we lift it up to a higher level of story telling by showing our Laurier lady as a thin, sexy but “strong” (smart, powerful) spy who can beat agains all masculine men. The secret weapon to help this lady is interestingly a Laurier product.