Digital Marketing Overtaking Direct Marketing

[raja ghose]

[samauden]

The digital marketing definitely is on the steep raise due to the fact that it reaches larger audience across the globe or target location in no time. Also, it is cost effective when compared with direct marketing.

[Sundeep]

The term digital marketing is augmenting now, rather than the regular online advertising. Campaigns with Augmented Reality or AR Advertising allows your audience to access virtual walk through videos, 3D demos, live information about the product and book online by interacting with prints and brochures through their smartphones and AR allows a detailed analysis therefore enabling them to thoroughly understand their audience.

[jesica1]

There are a lot of benefits of digital marketing, we’ve detailed a few of them below for you:

Better leads
More clients
Low cost of sale
Improved image
Higher conversation rate
More interaction with potential clients
Greater exposure to the marketplace
Your company viewed as an expert in its field
A good return on investment for your company

What advantage do you get from digital marketing?

[PreetiSangal]

If Digital-Online advertising is such the "holy grail," as this article tries to indicate, than why did Kraft Foods recently announce in an ADAGE article that they have rejected 75% to 85% of Digital Ad Impressions Due to Quality Concerns?

1) What even is digital advertising these days? If a TV ad is viewed in a live TV show on a tablet it's "TV", yet if if Video pre-roll from YouTube is view on a TV, it's Digital. The notion of drawing a line in this way is of no interest to anyone, why are we talking about it.

2) Are these not the laziest most convenient trend lines ever? Just arbitrary straight lines. By this measure I predict Mobile ads will be worth more than the entire global economy by 2030 and Alex from Target will have 1 trillion followers in 2 years.

3) How do we let such lazy thinking be considered wisdom. We should be embarrassed for the authors.

[Saumya]

@Preeti:

1) What is digital? : Satellite and Set TOP Box TV is not. And youth are NOT watching conventional TV and it's shows as much anymore.
2) When Alex from Target will have 1 trillion followers, more brand swill want him to tweet goodness about those brands and he will benefit financially.
3) It's not lazy. And its where we are at now.

Kraft rejecting ads because of quality concerns can happen over any medium. It just happened tone 'digital'. I know of clients who have rejected TV and print for quality concerns as well.

Fact is we all consume digital content (lets face it, maybe it should be called 'Internet Content' or 'connected content') these days. I also know of many young couples who don't have a TV and don't subscribe to newspapers anymore. And this seems to be a growing trend (have you noticed how many book stores shut down around you?) How does an advertiser reach them.

[rabiyajamal45]

Higher conversation rate
More interaction with potential clients
Greater exposure to the marketplace
Your company viewed as an expert in its field
A good return on investment for your company

[giselle]

Back to direct marketing basics: how digital marketers can learn from DM Many of the most successful digital marketers have a background in direct marketing. I think this is because they're very comfortable with using a structured approach of Test, Learn, Refine to get the most from their campaigns.

[ssethi]

Yes Off-course! Digital marketing is a new face of marketing nowadays. Instead of traditional and direct marketing business organizations are taking the help of digtal marketing to grow their business. In order to get quick results and traffics for their business, they used to take the help of digital marketing. No-doubt digital marketing is going to bring a revolutionary change in the world of marketing.

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