LIMA joins hands with CBME India to showcase the Indian licensing industry at the 6th edition of CBME

Anurag · Post by **Anurag** » Fri Apr 27, 2018 2:02 pm

ndia, 25th April, 2018: CBME India, taking place April 26th-28th at the Bombay Convention and Exhibition Center in Goregaon, will host its first Licensing Pavilion supported by LIMA, the International Licensing Industry Merchandisers’ Association. It is an opportunity for businesses to meet license owners, licensees, key retail partners and e-retailers face to face to explore licensing opportunities in India and to grow businesses and revenues. The Indian Brand Licensing Pavilion will showcase various licensing opportunities in diverse categories, and multiple industries. Participating companies as well as visitors will be able to meet key decision makers in the licensing world and explore licensing opportunities.
On the second day, the conference will also see luminaries from across the licensing industry take the stage for an interesting panel discussion - Leveraging Licensing to Grow your Market. The session will cover top trends in licensing in the kids category, how brand owners and manufacturers can benefit from adding licensing to their portfolio supported by the growth in Indian retail and its impact on licensing, and upcoming opportunities in new licensing genres. Panelists include luminaries from the licensing space like
Permendra Singh - Head, Consumer Products, Mattel India, Manish Rajoria Purple Turtle (Aadarsh), Muslim Kapasi - CEO, Excel Group, Sweta Agnihotri - CEO - Content Syndication at Reliance Big Entertainment Pvt Ltd and Mona singh - Vice President, Sesame schoolhouse. The session will be moderated by Nitin Kalra, Director, AI Licensing.

Commenting on the partnership with LIMA,
Yogesh Mudras - Managing Director UBM India Pvt Ltd. said, “We are glad to be partnering with LIMA during the 6th edition of CBME in India. We hope the participation of Indian and International brands will spur the industry to greater heights and fuel greater participation in times to come”.

Says

Jiggy George, Head of LIMA, India: “These are exciting times for the Licensing community in India. Our industry is at a tipping point. The growth in scale and scope of licensing in the last few years is a sign of its growing significance for business and consumers alike. Small and Medium Enterprises, especially in the kids category, have a lot of opportunity to leverage licensing and we at LIMA India are excited to see their greater participation. Coupled with the growth of the economy, retail and E-commerce, licensing as a industry is definitely on a roll.”
The global licensing industry continues to be on a growth trajectory. India is no exception. The Indian licensing business is worth US$ 1.39billion dollars at retail, as per the Global Licensing Industry Survey 2017 Report, commissioned by the International Licensing Industry Merchandisers’ Association (LIMA), testimony to how licensing has now become a major force in India. With its growing economy, greater propensity to buy and high levels of brand awareness, India along with Brazil and China are the three emerging licensing markets in the world, driving growth across categories and genres.

Traditionally, India has been a kids-focused licensing market with a strong legacy in entertainment and character licensing. The licensing market inkids-categories continues to be a stronghold for licensing with Apparel, Toys, Back-To-School as the driver categories. Given the growth in retail across modern trade and E-commerce, and the expansion of genres beyond character licensing such asDigital, Sports, Lifestyle, Publishing, and Corporate Brands, licensing has increased in more categories like Footwear, Home Décor, Publishing, Foods and Beverages, Personal Care, Retail. More and more companies recognize the power of licensing to leverage their businesses.. As the retail industry grows at a staggering 20% rate includingthe rapid expansion and consumer acceptance of E-commerce, licensing is poised to become an even greater force in India in the coming years..

CBME India will be held from the 26th to 28th of April at the Bombay Convention & Exhibition Centre, Goregaon (E) Admission is free, but to avoid long queues participants are encouraged to pre-register on the portal www.cbmeindia.com

CBME India
CBME is the only event of its kind in India. CBME India provides an unrivalled business opportunity for local and global manufacturers and providers to come face to face with thousands of retailers, wholesalers, distributors, investors and importers. The show serves as the ideal platform for brands to showcase a wide spectrum of baby care products, toys, baby food, clothing, nutraceuticals, ergonomic furniture, stationery, infant safety technology and more.
CBME India 2018 is scheduled to be held at the Bombay Convention and Exhibition Centre in Mumbai from the 26th – 28th April 2018. The three day exhibition will bring together Indian and global suppliers, manufacturers of child, baby and maternity products and services, all under one roof.

UBM: India’s leading exhibition organizer
UBM India is India's leading exhibition organizer that provides the industry with platforms that bring together buyers and sellers from around the world, through a portfolio of exhibitions, content led conferences & seminars. UBM India hosts over 25 large scale exhibitions and 40 conferences across the country every year; thereby enabling trade across multiple industry verticals. A UBM Asia Company, UBM India has offices across Mumbai, New Delhi, Bangalore and Chennai. UBM Asia is owned by UBM plc which is listed on the London Stock Exchange.UBM Asia is the leading exhibition organizer in Asia and the biggest commercial organizer in mainland China, India and Malaysia.

LIMA: Where the Worldwide Licensing Industry Connects
LIMA – the International Licensing Industry Merchandisers’ Association – is the leading trade organization for the global licensing industry. LIMA’s mission is to foster the growth and expansion of licensing around the world, raise the level of professionalism for licensing practitioners, and create greater awareness of the benefits of licensing to the business community at large. Founded in 1985, LIMA maintains offices in New York, London, Munich, Tokyo, Hong Kong, and Melbourne, with representatives in India, Italy, France, Russia, Korea, , Canada and the Middle East.