WARC Awards 2018 - Effective Innovation shortlist announced

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WARC Awards 2018 - Effective Innovation shortlist announced
Global, 10 April 2017 - The Effective Innovation shortlist is now released for the WARC Awards, a global search for next-generation marketing effectiveness.

21 campaigns have been shortlisted in the Effective Innovation category, which recognises innovative thinking that has transformed a business or disrupted category conventions to deliver tangible results. They are for a variety of categories, including automotive, travel, household goods, banking, media, foods and NGO's; and have ran in a wide range of markets - Australia, Denmark, Germany, India, Kenya, Spain, Tanzania, Thailand, United Arab Emirates, United Kingdom and United States.

The shortlisted entries are:
Denmark vs. Trump · Socialistisk Folkeparti (SF) · UncleGrey · Denmark, United Kingdom, Germany, Spain, United States
Hello in Elephant · David Sheldrick Wildlife Trust · whiteGREY · Australia, Kenya, Tanzania, United Kingdom, United States
Seek Deeper · Royal Caribbean International · MullenLowe US · United States
7-Second Resumes · Grads of Life · 22squared · United States
Hearing Rescue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Speed Limit Monk Statue · Thai Health Promotion Foundation · BBDO Bangkok · Thailand
Thai Dog House · Immortal Adoption · BBDO Bangkok · Thailand
So how about creating viral products instead? · Carvaan · The Womb · India
Bank in a Box · IDFC Bank · McCann Worldgroup · India
Odds · adidas · Taproot · India
La Futbolera · Sprint Latino · M8, Alma · United States
100% Asian. 100% British - How a simple insight changed a radio station · BBC Asian Network · MullenLowe London · United Kingdom
Reinventing dynamic creative, for grilling season · Johnsonville Fresh Bratwurst · Compass Point Media · United States
Going live with gold! · Royal Mint · Manning Gottlieb OMD · United Kingdom
The Loneliness Index · Age UK · Manning Gottlieb OMD · United Kingdom
Dynamic Recruitment · The University of Sydney · The Monkeys · Australia
Lost Frequency · HearLife Clinic · FP7/DXB · United Arab Emirates
How 1,00,000 TV commercial viewers made snap decisions on their mobile for a holiday at Club Mahindra · Club Mahindra Holidays · Zapr Media Labs · India
One-Drop Bottle · Pril · TBWA\RAAD · United Arab Emirates
Camelpower · Nissan · TBWA\RAAD · United Arab Emirates
The Ultimate Data Machine · BMW · Cadreon, UM · United States
To see the shortlisted case studies in the Effective Innovation category, please view here