As one of the most successful teams at the Hero Indian Super League, ATK has won 2 titles in 3 seasons. The team hails from a state that prides itself on its footballing culture, history and legacy. Now with season 4 on the horizon, a new dawn awaits ATK on the field. To enliven the thrill among football fans across West Bengal, who cheer for their home team at the upcoming ISL Season 4, Star Sports has launched a new film which emphatically portrays how ATK is ready to take the football season by storm.
Set against the inspiring tunes of the 1971 song Sab Khelar Shera Bangali, Tumi Football, the film is an amalgamation of emotions, passion and pure frenzy that football inspires among fans. The song itself has a strong cultural and emotional connect with the state of West Bengal. Only, this version of the iconic song has a more modern tone, and is shown to bring the entire state together for ATK. One of the highlights of the film is former Indian cricket captain Sourav Ganguly, who features prominently in the film. Furthermore, the film also features players Eugeneson Lyngdoh, Robin Singh, Debjit Majumder and Prabir Das.
A Star India spokesperson said, “The tagline of the film, Notun Jugey ATK Bukey, which means ‘In this new dawn ATK is in our hearts’, captures the very essence of the idea behind the film. ATK is one of the strong contenders in the Hero Indian Super League and continues to inspire football fans across the state. We are looking forward to see how the 2-time champions fare in the new thrilling 4th season of Hero ISL.”
The film, along with other ISL-related campaigns, are now live. Fans can catch the live action, as ISL Season 4 begins on November 17, 2017, on the Star Sports network Hotstar and Jio TV.
Agency: JWT Kolkata
Chief Creative Officer: Senthil Kumar
VP & Executive Creative Director: Arjun Mukherjee
Creative Team: Moeinuk Sengupta, Ananyo Banerjee, Anurag Acharya, Saptarshi Dey
Client Servicing: Nilanjan Sarkar
#NotunJugeyATKBukey says Team ATK as Indian Super League Season 4 Draws Closer
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