One of the finest examples of using AR:
[youtube]DilzwF90vec[/youtube]
Volvo uses Microsofts HoloLens Augmented Reality to showcase its products.
Re: Volvo uses Microsofts HoloLens Augmented Reality to showcase its products.
More details on the Microsoft Blog here/
Volvo’s vision for more human-centric design is well aligned with the human-centric approach we have taken with HoloLens technology – putting people at the center of the experience. HoloLens allows people to remain present in the real world, engaged with the physical world around them, while also bringing digital elements to life that are not bound by the laws of physics.
Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in. With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action. Imagine viewing and customizing the car of your personal choosing, and viewing it at scale. You could have access to the full array of options, features and possibilities associated with every car make and model. Imagine then seeing the car you’ve configured, at full scale, as a high-definition hologram projected into your garage, long before the car has even been manufactured.
“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing Sales and Service at Volvo Cars.
Volvo’s vision for more human-centric design is well aligned with the human-centric approach we have taken with HoloLens technology – putting people at the center of the experience. HoloLens allows people to remain present in the real world, engaged with the physical world around them, while also bringing digital elements to life that are not bound by the laws of physics.
Imagine enhancing your car buying experience at the dealership by viewing the complete inside of the vehicle you are interested in. With the power of holograms, we have the ability to open the car up completely, take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action. Imagine viewing and customizing the car of your personal choosing, and viewing it at scale. You could have access to the full array of options, features and possibilities associated with every car make and model. Imagine then seeing the car you’ve configured, at full scale, as a high-definition hologram projected into your garage, long before the car has even been manufactured.
“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing Sales and Service at Volvo Cars.