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In this digital world the business and entertainment every activity is going over the web, and for monetary terms business people is taking a lot of considerations and validations whereas the consumer able to get what the products or brands are promising for their consumers. No idea, right!!
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To check this issue AR comes to the scene by taking the feasibility of QR and VR and it makeover alike for sake of consumer and without missing advertisers interest and intention.
- Experience the Real World with WOWSOME app
- expereince WOWSOME World.jpg (39.33 KiB) Viewed 5369 times
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Retailers:
- AR facilitates merchants through the geo-targeting feature available to track and attract customers based on their proximity
- AR facilitates to visualize product catalogs
- AR enhances brand recognition if combined with gamification which works as an incentive to drive purchase
- AR guides for product demonstration in situations when it is not feasible to demonstrate the real product
- AR helps display of additional information pertaining to the products in turn enriching the shopping experience and knowledge of the product
- AR helps keep cost down for businesses turning the need of a virtual store or virtual tech obsolete
- AR combines the traditional retail experience and ecommerce, making it possible to stay closer to the customers with no inventory costs
- Successful AR Campaigns not only engage users and customers alike, but also drive impulse purchase which bring sales. AR helps increase online as well as offline sales & in turn draws required ROI on the Ad Campaign
- AR optimizes navigation around big spaces when many inventory are involved
- AR increases brand engagement and interaction in turn providing a richer user experience
- AR enhances the perceived value of products
- AR is mobile and hence hugely accessible to the growing global smartphone market
- AR is inexpensive as compared to digital marketing platforms
- AR allows a detailed analysis therefore enabling them to thoroughly understand their audience
- AR allows personalization of content which allows to focus on the targeted customers/users
- AR allows socialization of content wherein there is an opportunity for users to share content with others resulting into a viral marketing augmented reality marketing
- AR is accessible to customers/users who do not possess a know-how of technical skills to create their own product
- AR helps control the conversation/communication between the brand and the customer negating the need of training and messaging obstacles
- AR brings innovation to ad campaigns by providing interactive ways for brand communications
- AR campaigns can easily be mass produced with marginal costs
- Apps developed with AR can be modified to suit the needs of any company
Augmented Reality breaks the only remaining disconnect between your digital and real life (irrelevant to wearables and apps) by maintaining the credibility and connection of traditional print media and boost your promotions and enhancing them with the interactivity and live information from the Motion Print (digital skin).
- Harness Power of Augmented Reality (AR)
- Augmented Reality WOWSOME app Evolution.png (175.4 KiB) Viewed 5369 times
- Experience the Real World with WOWSOME app
- expereince WOWSOME World.jpg (39.33 KiB) Viewed 5369 times
