Etihad Airways appoints Cheil as Global Digital and Social M

[Saumya]

Etihad Airways appoints Cheil as Global Digital and Social Media agency

Following a multi-agency competitive pitch process, Etihad Airways, the national airline of the United Arab Emirates (UAE), has appointed the Cheil Network

to handle its global digital and social marketing activities.


Cheil is now responsible for Etihad Airways’ strategy and creative across all Digital and Social channels. The agency will also support Etihad Airways with performance-based marketing, analytics and reporting.

Etihad Airways will be served by Cheil’s global network of specialisms, with its digital specialists, The Barbarian Group, taking primary responsibility for driving best-in-class digital and social marketing for the airline


Shane O’Hare, Etihad Airways’ Senior Vice President Marketing, said: “Digital is at the core of our marketing and Cheil’s strong global team demonstrated a perfect blend of creative ambition and strategic thinking, with ideas that reflected our brand values and personality. They will also bring a high level of sophistication to our performance marketing through their analytical skills and understanding of the latest industry technology. That makes them the right agency partner for the next phase of Etihad Airways’ growth.”


Lotta Malm Hallqvist, Cheil’s Global Vice President, said: “We want to work with innovative brands that are poised for global growth in the next decade. Etihad Airways is one of those brands. We look forward to elevating the airline to be the top digital and social brand in its category by delivering strategically informed, inspirational creative work.”



ABOUT CHEIL WORLDWIDE:
Cheil Worldwide Inc. is one of the world’s largest marketing solutions companies. Established in 1973 with headquarters in Seoul, South Korea, Cheil's global employees create ideas that move brands, products and people from 49 offices in 42 countries. Cheil delivers innovative communications solutions that drive business results through full-service advertising capabilities and beyond, with specialties in digital, retail, experiential marketing as well as media services. Cheil's creativity is world renowned, as the network is highly awarded by international festivals including Cannes Lions, One Show, D&AD and Effies.


With nearly 500 employees across 5 offices, Cheil is also one of the largest and fastest-growing marketing communication networks in India.