Today Shazam is listening, but hardly hearing

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vikas
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Today Shazam is listening, but hardly hearing

Post by vikas »

Today Shazam is listening, but hardly hearing

Across the globe, 1.1 billion teenagers and young adults are at risk of hearing loss due to the unsafe use of personal audio devices, including smartphones.

Every year, March 3rd is International Ear Care Day.

This year, Shazam, in collaboration with BBR Saatchi & Saatchi, is raising awareness to this cause by exposing users to a unique campaign.

The music identification app is listening, as it does on every other day, but is hardly hearing.

The thought-provoking message is being shared with Shazam's users through a special on-screen banner that appears when the app is identifying a soundtrack.

When the user clicks on the message they are navigated to useful information that can help them avoid future hearing loss.

The activity is especially relevant to the theme for this year's Ear Care Day, 'Make Listening Safe'.

Shazam's 600 million users are perfectly aligned with those most at risk - young music-listeners.

This is an audience whose attention it is always difficult to attract, particularly to a message of this kind.

The advice that's available on Ear Care Day will play a significant role in raising awareness of the importance of avoiding hearing loss,

and in promoting ear care advice that can prevent it from happening.

Comment from Shazam:
"Shazam’s mission is to help people magically connect with the world around them, building on our work in music identification.

Unfortunately, hearing loss affects numerous people worldwide, preventing them from fully enjoying new sounds and experiences.

We’re proud to support Ear Care Day 2015 to educate people on the steps they can take for better ear and hearing care."

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Further information:

Shazam is a mobile app that recognizes music and TV around you. It is the best way to discover, explore and share the music and TV you love.

Shazam connects more than 600 million people across the globe.

WHO (World Health Organization) is the directing and coordinating authority for health within the United Nations system.

It is responsible for providing leadership on global health matters, shaping the health research agenda, setting norms and standards,

articulating evidence-based policy options, providing technical support to countries and monitoring and assessing health trends.

International Ear Care Day is an annual advocacy event held on March 3rd, that aims to raise awareness and promote ear and hearing care across the world.

In 2015, the theme is ‘Make Listening Safe’. This theme draws attention to the rising problem of noise-induced hearing loss.

It raises the alarm that millions of teenagers and young people are at risk of hearing loss due to the unsafe use of personal audio devices,

including smartphones, and exposure to damaging levels of sound at noisy entertainment venues such as nightclubs, bars and sporting events.

It highlights that such recreational hearing loss has potentially devastating consequences for physical and mental health, education and employment, but that prevention is possible.


BBR Saatchi & Saatchi is the award-winning Tel Aviv office of international advertising agency group Saatchi & Saatchi.

Ends

Credits:

Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Creative Team: Ronen Kornberg, Niv Herzberg
VP Account Group Head: Maya Salomon
VP Planning: David Kosmin
Planners: Tami Schlossberg, Sivan Ramati, Eva Hasson
Account Supervisor: Moran Lupo
Account Executive: Reni Bracha
Digital Production: Maya Palmon
Attachments
who-logo.jpg
Shazam_2phones.jpg
"Main Kahan Hoon?"
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