AR Advertising FAQ's

[Sundeep]

What is Augmented Reality?
Augmented Reality is a field in computer vision that creates enhanced views of the real world.

How it helps in Advertising?
Augmented Reality Advertising, connects the real world with the unlimited possibilities of online media. It means that digital, situation based content can be “attached” to objects in the environment around you. For example, using an AR app, you can look at a street in front of you and see which restaurants offer vegetarian food and currently have a special offer. Or you can look at a magazine page and see extra, collated content that complements the article.

Is it useful for OOH (Out of Home) Advertising or Outdoor advertising? If yes, How?
Augmented Reality is designed to enhance the environment around, interact with it, so it is perfect for out of home advertising. Used together, AR and OOH ads can create magical campaigns that surprise and delight, for example, make an installation or a billboard come alive.
[youtube]http://www.youtube.com/watch?v=xRwLZxfbTQ4[/youtube]

Is AR Advertising handy (Mobile based Advertising)?
The tech behind AR has come a long way, becoming very easy to use. AR apps are fast and crash proof, and have features like offline object recognition where the user does not even need internet connection to access the digital content. The advances in tech have made experiencing AR advertising very hassle free and simple.

Does it provide analytics same as digital marketing does? If yes, How?
Yes, AR campaigns can be measured very precisely - number of users, number of interactions, links clicked, locations accessed from etc.

How to target users through AR Advertising?
AR works greats with wide array of opportunities for advertisers. It can enhance any print media, giving it digital skin, like videos, 3D objects, pan views, situation based content. Some apps also give advertisers an opportunity to create branded virtual objects that users can load onto the camera screen and take amazing pictures with.

Can AR Advertising help small business too?
Definitely, publishing a business card or a poster with an AR app will not cost you much. But people will notice you with this innovative tool. You can drive people who normally interact with you via traditional media to your social media assets, after all, social media is the cheapest way to advertise! Expanding your business with Augmented Reality collateral that lets investors know you mean business!

Advantages of AR Advertising?
It connects online and offline media (Check with L'Oreal Paris Interactive Advertisement). You don’t have to anymore think in terms of people who only interact with you via traditional media, and people who do so online. AR lets you unify your advertising efforts, drive people to your online assets, and increase brand loyalty.

Why is WOWSOME special?
Because we offer users something no one else does in a way we do. With WOWSOME users can create amazing animated pictures with creative virtual objects and also builds a community on the app, so that users can see what others are up to and share their pics with them. Sharing on other social media channels, of course, is available too. No other app at the moment offers users the ability to take a pic with a zombie for example!
[youtube]http://www.youtube.com/watch?v=CkMu0r6AJEI[/youtube]

Why should users be interested in AR Advertising?
When used right, AR is the best example of native advertising, meaning it can give users relevant, situation based content with added value. It is up to the AR platform creators and advertisers to work together to create campaigns that are made specifically with AR in mind, taking advantage of its possibilities.

Do users want to scan print media to access the AR layer?
The barrier that stands between the user and the AR content is whether or not she or he will download the app. If the ad is exciting enough and promises exclusive, relevant content, there is a good chance the user will download and scan because statistics show that we check our phones 150 times a day. We are extremely used to our smart devices. Additionally, a lot more people everyday have access to fast internet. Given these tendencies, users are much more likely to scan, than not.

[DesignBoyz]

Hey Sundeep! These are excellent! Thanks, I was looking for this...