Superman Case Study

[JCSaiKrishna]

Hello Friends,
We are back with an another case study. We did put our best efforts and got a decent resultant. Check out here what we have done and why we've done and how we've done:

http://windowsquare.com/blog/superman-c ... marketing/


Saikrishna is so thankful to everyone in DC, because the criticism and motivation that you've showered meant a lot to me.

[Hasmukh]

Excellent. I loved that Superman thing. Awesome.

[JCSaiKrishna]

Thank you, Hasmukh, I am glad that you liked it.

Excellent. I loved that Superman thing. Awesome.

[DesignBoyz]

Nice case study. Looking for more.

Any measured case studies in digital?

[JCSaiKrishna]

Hey hi, I am sorry, we don't have case study particular to digital segment.

Nice case study. Looking for more.

Any measured case studies in digital?

[Ek Kanya]

Superb. Super Idea!

Did you make a video of people's reaction to superman?

[JCSaiKrishna]

Thanks Ek Kanya,
we couldn't make a video of it as we require a separate person/resource for that.

Superb. Super Idea!

Did you make a video of people's reaction to superman?

[Saumya]

I think a written case study is far better than a video, considering broadband quality we get here.

[JCSaiKrishna]

If I am not wrong Ek Kanya meant a case study is more powerful with a video clip added.

I think a written case study is far better than a video, considering broadband quality we get here.

[DesignBoyz]

Do you intend to do any case studies in Digital? Hw would measure them if you did?

[raja ghose]

Yes, how would you measure digital?

[JCSaiKrishna]

Do you intend to do any case studies in Digital? Hw would measure them if you did?

I have no clue on what kind of answer are you expecting from me, Raja. Rather we're interested in IOT (Internet Of Things) where you get to define and design the metrics and you have the power to generate insights out of the data captured, segmented and quantified. We have few plans to experiment in this dimension.

[JCSaiKrishna]

Yes, how would you measure digital?

The major difference between digital and print/OOH is measurability. The digital media metrics can be number of likes to Fb page, No of visits to the website, Amount of time spent by prospects on web site, interactions on various platforms, contributions in blogs, No of replies to social media, search engine ranking, authority ranking, bounce rate of web pages,... the list goes on.

I hope you have got an answer. Please let me know if my answer is not in alignment with your expected answer.