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Following two successful Open Innovation Challenges, the Heineken Ideas Brewery launched its third initiative: The 60+ Challenge with entries closing on February 28, 2013.
In many parts of the world populations are aging. Heineken sees potential in creating innovative products better tailored to the specific needs of the 60+ age-group.
http://www.ideasbrewery.com/AgeGate/
Heineken Ideas Brewery - 60+ Challenge - Brief
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Heineken Ideas Brewery - 60+ Challenge - Brief
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