Promotional communication and creativity

[shrutigoyal]

what i think is ads are all about generating awareness either for promotions or for other purpose.. for which it should be catchy.. it should have enough strength to attract the attention of the target.. therefore they should be innovative and creative .. to stay in the mind of the people:-)..
like

[Ek Kanya]

Would you consider, ek chiriya, a social promotional campaign? Iteasnvery very successful.