Look before you leap. Or...

[antzfx]

Look for camera reflections in your video.

Nokia's new PureView ad is amazing, too bad it's faked

The new PureView camera might be amazing, but a bizarre easter egg has revealed that the company's advertisements don't give an honest view of its technology. Amid Nokia's flurry of press today — if you haven't heard, it released a new flagship phone along with some other gear — one video advertisement in particular caught our eye. In the ad, Nokia shows off the PureView's image stabilization technology. The opening segment (which, importantly, isn't qualified by a "screen images simulated" notice), shows a young man and woman cheerily riding bikes along a scenic river. As he films her breezily laughing, the ad shows side-by-side video — obviously intended to represent the phone's video capabilities. On the left, Nokia shows the non-stabilized version, which, predictably, looks terrible, and on the right the ad shows the perfectly smooth capture, purportedly enabled by Nokia's optical image stabilization technology. The only problem is that the video is faked.

[youtube]pytmZV0Qs7s[/youtube]

Following is the full TVC.
[youtube]yX0FJtjDIN8[/youtube]

As you can see in the video above, there's a curious reflection in the window of the trailer in the background. It's not a young man riding his bicycle alongside the cheerful model, but instead a big white van with a lighting rig and a cameraman standing in the doorway — with what appears to be a large camera rig. Whatever he's holding, we can reasonably agree it's not a Lumia 920. (Update: Nokia has confirmed this video was not shot with a 920)

[Hasmukh]

this is a silly ruckus.

Nowhere is Nokia claiming that the video of the girl was shot with PureView.
Its a commercial which demonstrates the possibilities of the camera.

Its like when you see Sachin Tendulkar batting in a commercial, its NOT a real game with real challenges but a studio controlled environment.

When you see delicious food shots, 99% of the time its not real food.

You can check with Paramvir (Admin). He is a film maker and can answer your queries.

[antzfx]

I think the gadget loving community expects the ads to be honest.
Anyway, NOKIA has issued an apology in their official blog. Following is the text.

An apology is due | NOKIA Conversations: Official Blog

Published by Heidi Lemmetyinen on September 6, 2012

We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

[shrutigoyal]

Ohhh.. Great Observation.. Even i know that the ads which are shot are not 100 percent true but obviously a viewer would not expect such silly mistakes. Ads are majorly shot to generate awareness and convince the target audience for the Brand acceptance. It should be done carefully. Such mistakes may lead the Brand into trouble as the customer is the only king in the market. If they will feel cheated they can switch the Brand. This is what i feel so.

WELL EVEN I LIKE NOKIA LUMIA ALOOTTTT..

[Paramvir]

Hi AntzFx! Good to hear back from you.

I am not so much concerned about the Nokia Lumia commercial not being shot with a Nokia Lumia. Unless I have missed something, the ad doesnt mention that it was shot on a Lumia. Nokia apologising is a sign of a good company ethics.

Almost all commercials are shot with professional equipment to give them the feel. Shots from inside cars in car commercials are taken with cameras mounted on stabilisers, giving the feeling of a smooth ride. Is that fair? I dont know. Thats how things are shot. Models have makeup to make them look better. Hair in hair commercials is often made with nylon for the correct bounce. Thats how the movie/commercials business works. Many of your favourite stars wear wigs.

I feel the guy who handled the post for the Nokia commercial failed to remove unwanted reflections from the glass in the van. We always do that. Even sunglasses catch a camera's reflections!