OOH advertising takes a step ahead with audio advertising on public transit hubs.
Do you think this medium will help brands reach the consumers effectively?
New innovation in OOH advertising- Your take?
Moderators: kikikikikiki, diptanshu, Dalbir
- Anjana Kamat
- Posts: 452
- Joined: Mon Jan 11, 2010 3:04 am
Re: New innovation in OOH advertising- Your take?
only if the acoustics are well calibrated. I hate the audio announcements on railway stations. If they can make the audio clear and well, audible, its a good idea. The mind tends to listen to anything while waiting. what do you feel?
- amey katkar
- Posts: 971
- Joined: Tue Nov 15, 2011 3:19 pm
Re: New innovation in OOH advertising- Your take?
i aggree with anjana...thy are nt at all audible..transformation is needed but in a better and accurate way
no copy only inspiration..whatever
Re: New innovation in OOH advertising- Your take?
brands can reach consumers more effectively by engaging them. the age of passively watching communication is over. Now consumers want engagement. Can your OOH provide that?
- amey katkar
- Posts: 971
- Joined: Tue Nov 15, 2011 3:19 pm
Re: New innovation in OOH advertising- Your take?
I think NOOO....
no copy only inspiration..whatever
- TruthHurts
- Posts: 545
- Joined: Thu Apr 20, 2006 5:57 pm
- Location: Garage
Re: New innovation in OOH advertising- Your take?
OOH Doesnt mean just running your TV commercials. Someone has to take a more innovative approach to this.
Truth Hurts. But bad advertising hurts even more.