Longhand '12 Finalist

[daiquiri]

my ad for the Longhand awards 2012 that strangely enough made it to the finals...
anyway, here goes my attempt at trying to sell people whisky in a pouch...
art courtesy chinmoy bhowmik

more of my work on http://whiskyvoice.wordpress.com

[jainpooja29]

woooaahh!!! convincingly brilliant copy!!

[diveshmehta]

Drank It...Loved It....

[daiquiri]

muchos gracias guys ... keep the love flowing ... cheers

[shantyarow]

Hmmm...somehow, and this is entirely my opinion, D, the copy could have been way more sarcastic and twisted...just like Nicholson. But loved the ad. Good work.

[daiquiri]

well...this ad should've been a lot of things mate... but when you know about the contest an hour before the XXX-tended deadline, there's not much you can do about it... then again, that's purely my opinion... thanks for the f/b though

[shrutigoyal]

Ya even I agree with Shanty .. COPY is not Out of the box.. Idea of "whiskey in pouch" is really interesting and much more convincing copies can be written on it..

[daiquiri]

again, the ad connects jack with hair with a pouch of whisky...imho it doesn't get more "out-of-the-box" than that ... but yeah, as shanty said, the ad could have been more irreverential, rather than being so annoyingly prim and preachy in some places ...missed a trick there for sure ... did you write for longhand yourself?

[shantyarow]

D, the very fact that you even attempted the thingie at the 11th hour says a lot. I missed it, so yes, my comments may not count for much. But because I am a huge Nicholson fan, I just wanted more...selfish moi!

[vikas]

Fine whisky and hair? Ouch!

[daiquiri]

whisky and fine hair to be precise

[Ek Kanya]

Hahaha... I like the ad. Just for fun's sake. Most clients would never speak of their whisky and hair in the same breadth. Not by a hair's width, if i may be allowed to say

[daiquiri]

then again, clients don't allow us to advertise for their whisky directly... so you know.

[basant kumar]

So this is revenge?