LODESTAR UNIVERSAL – MUMBAI (HEAD OFFICE)
Contact details:
3rd Floor, Phoenix House, Unit C, Block 2E
Phoenix Mills Compound Senapati Bapat Marg
Lower Parel
Mumbai 400013
India
Tel: 91 22 6177 7200
Fax: 91 22 6177 7201
Website:
http://www.lodestarmg.com
Lodestar marketing group
Motives and goals
At lodestar marketing group, our mission is to help companies solve marketing and sales challenges through integrated marketing campaigns.
We like to think of ourselves as your outsourced, in-house, marketing team. We can complement the skills of your internal team and handle overflow work. Or, you can have a team of specialist available to help you with everything from marketing strategies to public relations campaigns to web site development. As your "marketing team", we're here to help you increase brand awareness, gain market share - and ultimately succeed.
Give us a call and we can discuss your unique situation and how lodestar marketing group can help you maximize your marketing investment
Company profile :-
Type of agency: Media
Key personnel: Shashi Sinha CEO, Nandini Dias, Anamika Mehta, COOs
Accounts won: IOC, ING, Asia Pacific Breweries, Hitachi, Welspun, MMAC, Fossil, Jaypee, Brown Forman,
VSNL, TTML, Sony Pictures, and Asus
Accounts lost Intel, Zandu, and Smirnoff
Lodestar added quite a number of accounts to its kitty this year including Indian Oil Corporation, ING, Asia Pacific Breweries, Kinetic and Hitachi. It lost one of the biggest accounts, Intel, to OMD and also lost out on Smirnoff and Zandu.
The agency unveiled a global research project of 17000 active internet users across 29 countries which studies the growing power of the ‘Influence Economy’. The study profiled consumer advocates and tested their ability to recommend or advise against opting for a brand or service
Market value :-
the team has been extremely stable and Lodestar Universal has had the lowest attrition in the market.
In the last seven years the laurels have been shared between Group M and Lodestar Universal. The agency was declared second at the Goa ad fest in Feb where it won two golds, two silvers and a bronze. At the annual Emvies, the agency came in third, winning two gold and two silver awards.
This unique leverage arises from the way brand teams focus across all client needs be it planning buying or execution and supported via specialist cells .Great work for clients has been also supported with active investment in understanding consumer and media trends. A unique global study ‘When did we start trusting Strangers’ was rolled out under the WAVE programme which tracks the online world of consumers. A global first, it tries to map the impact of consumer influence on products and purchases via use of social media across 29 countries identifying the Super Influencers shaping today’s world.
2008 has also seen an increase in our digital strength, adding to in house expertise via a partnership with Interactive Avenues, a leading digital agency.
Communication services and strategies:-
Social Media and Blogs
People influence their friends about the brands they love (or hate). And three out of every four Americans access the Internet. That’s why you can’t ignore this important medium for reaching your customers and potential customers.
Email Marketing
lodestar marketing group realizes that email marketing is often more effective than printed direct mail, because it is less expensive, allows you to push the message as opposed to waiting for visitors to find your Web site, is immediate compared to waiting for a direct mail piece to be delivered and a reader can click on a link and go straight to your Web site.
Brand Development
We have created or recreate brands for numerous companies from gourmet food stores to call center services companies. Some of the elements we will help you define during this process include:
1. Logo and Tagline
we’ll help define a logo and tagline that clearly articulates what you do.
2. Colors
Colors are another important element that say a lot about your organization. Are you fun, serious, whimsical? We’ll help choose colors that portray the right feel.
3. Fonts
Fonts also help define who you are. Are you organized, child-like, or sophisticated? We'll help you choose the font that portrays the image you want to portray.
4. Voice
when you are speaking to customers are you knowledgeable, a friend, an advisor or technical? We'll help craft your brand voice to further define your brand identify.
5. Positioning
your positioning sets you apart from your competitors. Are you first to market? Are you best? Do you have the most complete offering? We'll help you determine where to put your stake.
Marketing Planning and Strategy
Our marketing planning services can be as high-level or detailed as you need and we customize our offering to fit your requirements. Some of the areas we can uncover during this process include:
1. Marketing Objectives
we help you define your marketing objectives and the methodology for measuring results and ultimately defining success.
2. Marketing Strategy
we develop an integrated marketing strategy to help you reach your goals and generate the best return on investment possible.
3. Tactics
We roll up our sleeves and help you define the individual marketing elements that will make up your plan. From there, you can implement the programs internally or we can assist with the execution.
4. Target Audience
before building any marketing plan or strategy, it is imperative that we thoroughly understand the target audience and what makes them tick. What do they care about? Where can we best reach them with your marketing message?
5. Competitive Frame
Another important element is understanding your competitive landscape and how you can differentiate yourself in the market. We’ll take an in-depth look at your competitors to understand their product offering, their positioning and how they are marketing themselves.
Tradeshows and Event Marketing
We also have vast experience planning company events – from corporate meetings to seminars and webinars. We managed events with hundreds of attendees from sourcing speakers to handling all of the logistics. We can ensure that you event goes off without a hitch.
Our Tradeshow and Event Services include:
• Booth Design
• Marketing Collateral
• Tradeshow Strategy
• Tradeshow Management
• Event Planning
• Event Management
Milestones
Emvies 2010: Lodestar UM grabs both TAM and RAM award
The TAM award for the best TV research (paper) went to Lodestar UM for the agency's tool, Sponsorship Evaluator. This tool is used to predict performance of programming properties on television. The TAM award for the best innovation on TV was picked up by Madison Media Infinity for its 'Pheli Tareekh - Khush Hai India Aaj Pehli Tareekh Hai' innovation for Cadbury Dairy Milk.
Lodestar UM was felicitated with the RAM for best radio innovation for its Station Docomo campaign for Tata Docomo.
Paradigm of study
Lodestar UM study, Econocurious, finds Indians the most optimistic
The latest study by Lodestar UM, titled Econocurious, has some good news for Indians -- it hails their optimistic attitude towards the global economic situation.
Econocurious is a study on the latest economic mindset, purchase intentions and future outlook. It tracks consumers' attitudinal and behavioral response to changing economic conditions across nine economies: India, China, Brazil and Russia (the BRIC countries), and the USA, Britain, Spain, Germany and Australia.
Zero to Hero
Lodestar UM was the only Indian agency to feature on the winners list at the Festival of Media Asia 2011. Lodestar won the award in the ‘Best entertainment platform’ for their work for Coke Studio.
Coca Cola won the advertiser of the year, while Icon Communications won the agency of the year. UM won the Network of the year. The agency won four out of 12 awards at the inaugural Festival of Media Asia Awards.
Around 410 entries from 16 countries were received for the Festival of Media Asia Awards, which were then cut down to a shortlist of 81 from which the winners of the open categories were selected.
Recent Ventures
• Vedanta hands over media duties to Lodestar UM
Lodestar UM has bagged the media mandate for Vedanta, a global diversified natural resources company. Ogilvy & Mather has been handling the creative duties for the company. The company had called for a pitch process involving some of the major media agencies of the country.
The development was confirmed by Vedanta Group’s Rajasekhar. Though the company spokesperson declined to share any details about their forthcoming campaigns or advertising budgets, it is understood that the business will be of a significant size.
• Anindya ray general manager loadstar the man behind the campaign planning takes Microsoft cloud service sky high with giant display in Bangalore
• Lodestar UM has bagged the media mandate for the Virgin Mobile business. With this new development, Tata Teleservices has consolidated all its brands with the agency. The account size is pegged to be around Rs 60 crores.
For the record, the agency already handles Tata Indicom and Tata Docomo. No formal pitch was called for before the account movement. Bates 141 is the creative agency on the account.
While no official comments were available from the agency on the same, agency officials confirmed the development. The account will be handled out of the Delhi branch of Lodestar.
A youth-focused mobile service, Virgin Mobile services are being offered in India by Tata Teleservices through a franchise model with the parent brand.