Ranbaxy Ad

[Sushaant]

HI Mates

After long time (Previous my id was susha07) i m uploading my latest work.

Comments are welcome.

[amey katkar]

hey sushant awesome ads....loved your work...can you post some of your earlier work here...!!!

[Sushaant]

Thnaks amey

I will surely do that.

[Sushaant]

Here some my old work.

Comment welcome.

[Paramvir]

actually Sushaant, I think the first three have to work harder on the art.
internationally, art has reached somewhere else. They can easily be pushed about a 1000 miles ahead.

for the third one, I didnt understand. there is a woman in blur, being served a glass of water by a woman who looks like a maid. what does this mean?

[Paramvir]

the Vodafone and CNN ones are better.

[shikharkamat]

I agree, i cant understand the picture with the woman and the maid. The art in the first ones could be better. I really liked the CNN and Vodafone work. Do you freelance?

[Paramvir]

in fact the art in Vodafone and CNN can be better as well. Please delete Arial, Helvetica and Verdana from your computers. Look hard for a different and appropriate set of fonts to begin with.

[shikharkamat]

@ Param
Why do you think so? Arent those fonts supposed to be timeless and flexible to varied use?

[Paramvir]

1) Arial vs Helvetica:
http://www.desicreative.com/?p=62

2) These fonts are timeless alright but they are also easily abused. One needs a very refined sense to use them sensitively. Also, c'mon, lets see more of those funky new fonts!

[amey katkar]

CNN ads are goood...!!! thnx for posting your work sushant