The Brand Gap

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shikharkamat
Posts: 285
Joined: Sat Oct 30, 2010 10:41 am
Location: Mumbai

The Brand Gap

Post by shikharkamat »

Found an interesting article on the brand gap.

http://nubbytwiglet.com/2009/04/05/the-brand-gap/
Tumhara naam kya hai Basanti?
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Shahrukh Khan
Posts: 116
Joined: Sat Nov 18, 2006 11:21 pm

Re: The Brand Gap

Post by Shahrukh Khan »

yeah, its interesting. What do you think of them?
PS: I am NOT, I repeat, I am NOT, the real Shahrukh Khan. :)
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shikharkamat
Posts: 285
Joined: Sat Oct 30, 2010 10:41 am
Location: Mumbai

Re: The Brand Gap

Post by shikharkamat »

I think its a really good look at how brands have changed. Theyve presented clever advice simply through the infographic.
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Hasmukh
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Joined: Thu Apr 06, 2006 4:33 pm
Location: Ex-Mudra. Now Guess?

Re: The Brand Gap

Post by Hasmukh »

I loved the way GAP had to change their logo after a public out cry!
mere...paise zara badhayenge...Boss??
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