THE MAN YOUR MAN COULD SMELL LIKE : Cannes 2010 Winner

[Saumya]

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THE MAN YOUR MAN COULD SMELL LIKE / OLD SPICE / BODY WASHHEY / WIEDEN+KENNEDY Portland, USA
Type of Entry: Product & Service
Category: Cosmetics & Beauty
Title: THE MAN YOUR MAN COULD SMELL LIKE
Advertiser/Client: OLD SPICE
Product/Service: BODY WASH
Entrant Company: WIEDEN+KENNEDY Portland, USA
Advertising Agency: WIEDEN+KENNEDY Portland, USA
Creative Credits
Executive Creative Director: Mark Fitzloff/Susan Hoffman
Creative Director: Jason Bagley/Eric Baldwin
Copywriter: Craig Allen/Eric Kallman
Agency Producer: Erin Goodsell/Ben Grylewicz
Planner: Britton Taylor
Account Supervisor: Diana Gonzalez/Jess Monsey
Production Company: MJZ Los Angeles, USA
Director: Tom Kuntz
Producer: Jeff Scruton
Editor: Carlos Arias, Final Cut
Sound Design/Arrangement: Lime Studios
Art Director: Craig Allen/Eric Kallman
Post Production: Saima Awan
Other Credits: VFX Company: The Mill, Los Angeles/Producer: Arielle Davis/Ep: Sue Troyan
Brief Explanation:
This TV commercial was created to appeal to men as well as women, showing them both how great a man can smell when they use Old Spice Body Wash.