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The newest ad for Burger King featuring the BK King going a little crazy seems to have upset the National Alliance on Mental Illness. Michael Fitzpatrick, executive director for Arlington, VA's National Alliance on Mental Illness, was quoted in the Washington Post saying spot is "blatantly offensive", adding, "I was stunned. Absolutely stunned and appalled."
Burger Kings response: "The creative concepts used to bring this to life were meant to highlight the King's unchecked enthusiasm about giving his guests a Steakhouse-quality sandwich at a great price and were not intended to reflect any group or situation." I just liked the ad and found nothing offensive about it.
Credits:
Ad Agency: Crispin, Porter + Bogusky, Boulder.
Burger King BK Ad "The Kings Gone Crazy"
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