Ajmal Asaateer

[shantyarow]

Client: Ajmal Perfumes
Product: Asaateer (The Legend)
Agency: IKON Advertising & Marketing, Dubai
Art Director: Shaji Kizhakathra
Photographer: Nader Bilgrami
CD: Nitin Itkyal
ECD: Shantesh Row

Asaateer means 'Legend' and is a sophisticated fragrance targeted towards young women across the Middle East.

The idea was to shoot a local face like a classic old movie star like Greta Garbo or Elizabeth Taylor - thereby evoking the feeling of a Legend.

[Allen Mathews]

nice work shanty. love the retro look! how is teh brand doing?

[shantyarow]

thanks allen. considering the downturn in dubai, ajmal is doing well as a brand. still launching a perfume every month, across target segments and categories.