Honda Jazz : they didnt take the brief seriously

TruthHurts · Post by **TruthHurts** » Sat Jul 11, 2009 4:53 pm

Honda Jazz is a resonable nice, over priced under frilled car in India. What it got was an unserious campaign: the press is sad, but the TV is BIZARRE! BAAAD Executon for TV

[youtube]hTa9GKTRBBk[/youtube]

daiquiri · Post by **daiquiri** » Tue Jul 14, 2009 5:22 pm

hmm..quite liked the tvc actually

TruthHurts · Post by **TruthHurts** » Tue Jul 14, 2009 6:08 pm

daiquiri wrote:hmm..quite liked the tvc actually

yeah? i think its convoluted storytelling.

also what's the jazz with the cactus? the ad has been targeted at agency creatives...

smartsanjoo · Post by **smartsanjoo** » Wed Jul 15, 2009 12:29 am

The ad is bad, sad and mad, samjhe my lad!
Sorry for the insane rhyming but the work deserves it.
Kya soch ke banaya tha? Aur agar socha tha, toh humein bhi samjhao yaar!
Sorry for the madness again but I think the message is sadly lost in trying to do something different.
My question on the communication is: "Why so serious?"

DesignBoyz · Post by **DesignBoyz** » Wed Jul 15, 2009 9:14 am

daiquiri wrote:hmm..quite liked the tvc actually

pretty sad. maybe you work for the agency?

desicreative.com

Honda Jazz : they didnt take the brief seriously

Honda Jazz : they didnt take the brief seriously

Re: Honda Jazz : they didnt take the brief seriously

Re: Honda Jazz : they didnt take the brief seriously

Re: Honda Jazz : they didnt take the brief seriously

Re: Honda Jazz : they didnt take the brief seriously