Crispin Porter Bogusky Brief Format

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vikas
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Crispin Porter Bogusky Brief Format

Post by vikas » Mon Dec 13, 2010 12:14 am

Key Elements


AT A GLANCE

- What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand?

TENSION

- What is the psychological, social or cultural tension associated with this idea? What makes our target tense about the idea?

QUESTION

- What is the question we need to answer to complete this assignment?

TALK VALUE

- What about the brand could help us start a dialogue between the brand and our consumers, among our target and/or within pop culture?
"Main Kahan Hoon?"

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jungle ki raani
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Re: Crispin Porter Bogusky Brief Format

Post by jungle ki raani » Wed Nov 30, 2011 10:12 am

I love this line

"- What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand?"
mein jungle ki raani, tumhari honey.

vasanth
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Re: Crispin Porter Bogusky Brief Format

Post by vasanth » Wed Nov 30, 2011 1:53 pm

If there is one agency that i really really wanna work for! its CP+B...

vasanth
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Re: Crispin Porter Bogusky Brief Format

Post by vasanth » Wed Nov 30, 2011 1:54 pm

Nice post vikas... thanks... :)

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MissMallu
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Re: Crispin Porter Bogusky Brief Format

Post by MissMallu » Thu Dec 01, 2011 11:39 am

vasanth wrote:If there is one agency that i really really wanna work for! its CP+B...

why do you say that?

vasanth
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Re: Crispin Porter Bogusky Brief Format

Post by vasanth » Thu Dec 01, 2011 1:31 pm

Have you read their case studies? Some of the best gurilla campaigns are by CP+B, for example the Volkswagen MiniCooper campaign. Follow the link below and you will know what i am talking about

http://advertising.about.com/od/profile ... ogusky.htm

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Hasmukh
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Re: Crispin Porter Bogusky Brief Format

Post by Hasmukh » Thu Dec 01, 2011 2:47 pm

CP+B is too cool!
mere...paise zara badhayenge...Boss??

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amey katkar
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Re: Crispin Porter Bogusky Brief Format

Post by amey katkar » Mon Dec 19, 2011 1:25 pm

they have changed the way people relate and look advertising for...!!!
no copy only inspiration..whatever

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TruthHurts
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Re: Crispin Porter Bogusky Brief Format

Post by TruthHurts » Mon Dec 26, 2011 9:08 am

I like this question:

- What is the question we need to answer to complete this assignment?

although I am not sure how many agency creatives get a brief at all...
Truth Hurts. But bad advertising hurts even more.

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