Key Elements
AT A GLANCE
- What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand?
TENSION
- What is the psychological, social or cultural tension associated with this idea? What makes our target tense about the idea?
QUESTION
- What is the question we need to answer to complete this assignment?
TALK VALUE
- What about the brand could help us start a dialogue between the brand and our consumers, among our target and/or within pop culture?
Crispin Porter Bogusky Brief Format
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Crispin Porter Bogusky Brief Format
"Main Kahan Hoon?"
- jungle ki raani
- Posts: 142
- Joined: Thu Jun 01, 2006 3:58 pm
Re: Crispin Porter Bogusky Brief Format
I love this line
"- What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand?"
"- What is the most relevant and differentiating idea that will surprise consumers or challenge their current thinking of the brand?"
mein jungle ki raani, tumhari honey.
Re: Crispin Porter Bogusky Brief Format
If there is one agency that i really really wanna work for! its CP+B...
Re: Crispin Porter Bogusky Brief Format
Nice post vikas... thanks... 

Re: Crispin Porter Bogusky Brief Format
vasanth wrote:If there is one agency that i really really wanna work for! its CP+B...
why do you say that?
Re: Crispin Porter Bogusky Brief Format
Have you read their case studies? Some of the best gurilla campaigns are by CP+B, for example the Volkswagen MiniCooper campaign. Follow the link below and you will know what i am talking about
http://advertising.about.com/od/profile ... ogusky.htm
http://advertising.about.com/od/profile ... ogusky.htm
- amey katkar
- Posts: 971
- Joined: Tue Nov 15, 2011 3:19 pm
Re: Crispin Porter Bogusky Brief Format
they have changed the way people relate and look advertising for...!!!
no copy only inspiration..whatever
- TruthHurts
- Posts: 545
- Joined: Thu Apr 20, 2006 5:57 pm
- Location: Garage
Re: Crispin Porter Bogusky Brief Format
I like this question:
- What is the question we need to answer to complete this assignment?
although I am not sure how many agency creatives get a brief at all...
- What is the question we need to answer to complete this assignment?
although I am not sure how many agency creatives get a brief at all...
Truth Hurts. But bad advertising hurts even more.