M&C Saatchi Hong Kong Brief

[Desh Premi]

This brief format is from M&C Saatchi Hing Kong APAC

[pixelfiesta]

Lil' confusing.
Why an JPG, where are the rest of the pages. Or How do I see them?
Or is it that the brief format is this small?

Put some "roshni" on the matter, pilij...

[Allen Mathews]

I think Desh premi doesnt have the brief on hi, I had one and uploaded it on scribd. Hope this coversyour needs. You work with which agency? can we see your agency's brief structure?

[Saumya]

thanks allen mathews. thanks for posting it on my behalf!

[pixelfiesta]

thanks allen mathews. thanks for posting it on my behalf!

why, "my behalf"? Are you and DeshPremi the same person, Saumya?

Anyways but isnt the briefing format very small? what statistics can one put in such a brief.
This brief might not provoke the CS or the client to write. As it is most creatives receive a f***-all brief. What say?

[Allen Mathews]

hahaha. I and Saumya have worked together earlier and keep sharing a lot of stuff.

The briefing format does seem small, but even if it were more elaborate how many people are actually able to fill it. Anyway, I thin kif you have a proper planning team in place, creatives need not worry about facts and figures.

in that sense of the term, if an intelligent planning person writes the brief it should work. And perhaps it does since M&C Saatchi is doing a lot of good work!