Interactive Advertisement

All discussions regarding new Campaigns go here.

Moderators: kikikikikiki, diptanshu, Dalbir

Post Reply
Sundeep
Posts: 33
Joined: Tue Aug 12, 2014 6:07 pm

Interactive Advertisement

Post by Sundeep »

Interactive ads fun for users and create an ingenious advertising platform for brands. It can create "Motion Print" to add digital content to any print media. Brands can delight users with innovative, situation based content, and fans can sit back, enjoy and interact. Motion Print makes any print media come alive with animations, 360 Degree views, 3D models, images, sounds, videos and social media links.

Packaging:
Give a special edge to one of the most visible parts of your brand identity with Augmented Reality. Take full advantage of your first contact with the customer. Enable packaging to deliver surprise offers and special messages that can be updated digitally whenever needed.
[youtube]mLA3CM0gHJU[/youtube]

Poster:
AR enabled d posters become online shopping stores and gateways for amazing brand experiences that foster loyalty. A grocery store poster showing products on offer in a metro station allows customers to buy products that will be delivered to their house by the time they reach home, a movie poster playing the latest interviews with the stars, allowing the viewer to book tickets then and there.

Billboard:
Billboards are one of the most visually impressive forms of advertising. AR enabled billboards turn into large scale video screens with infinite content options and double the impact.
[youtube]a0J3imWDy48[/youtube]

T-shirts:
Write special messages and promotions for fans of your brand and display them on funky T-shirts using AR. Update content in real-time and let your fans have fun seeing the virtual pop-ups and sharing online.

Print ads:
Traditional print media has the power of accessibility and trust. Interactive print ads break the cycle of dis-connected advertising, merging tradition with the infinite options of digital media. Interactive print ads are a gateway for instant online sales and deeper brand engagement.
[youtube]xRwLZxfbTQ4[/youtube]

Business cards:
AR enriched business cards instantly direct your business contacts to your online presence, position you at the edge of technical innovation and enhance your personal brand.
[youtube]QRcwM0Z9wxE[/youtube]

Point of sale:
Point of sale advertising is perfect to introduce a new product, drive sales and display impactful offers. Invitation to scan an ad gets it noticed. The engaging digital content, made possible by Augmented Reality, retains attention and turns interest into a wish to purchase before the customer reaches the end of the line.

Exhibit:
Places like malls and exhibition halls overcrowded with information and visual stimuli are hard to get noticed at. Augmented Reality offers possibilities to surprise and gives a reason for people to stop and engage. Create an AR photo studio where people can take photos with animated brand characters or digitally try on clothes from a different era. Gather a crowd with utilizing technology!

Selfies:
Have a brand Mascot? Let it travel the world virtually and interact with fans. Create a Mascot your fans can put on as a mask, using AR and click a pick, or you can make cool shades, hats, mustaches, face paints and more!
[youtube]VG3j37SlgBs[/youtube]

Motion Wall (Interactive Wall):
Motion Walls are interactive installations with various Motion Prints (interactive Prints). Motion Walls can be made for any scale to attract visitors indoors or outside. The eye catching design with pockets for easily changeable print materials are great for attracting attention.

Branded Objects:
Create, funny, thoughtful, cool 2D/3D objects or characters with your branding, let users take Augmented Reality pictures, share and love on social media.

WOWSOME want to make
Last edited by Paramvir on Tue Dec 09, 2014 12:02 pm, edited 1 time in total.
Reason: Corrected embed tags.
User avatar
TruthHurts
Posts: 545
Joined: Thu Apr 20, 2006 5:57 pm
Location: Garage

Re: Interactive Advertisement

Post by TruthHurts »

Exciting stuff. Any working examples of each?
Truth Hurts. But bad advertising hurts even more.
User avatar
Paramvir
Site Admin
Posts: 1537
Joined: Tue Mar 21, 2006 10:38 pm
Location: Mumbai, India
Contact:

Re: Interactive Advertisement

Post by Paramvir »

Thanks Sandeep. See a tiny tutorial for embedding YouTube videos here.
User avatar
DesignBoyz
Posts: 407
Joined: Thu May 11, 2006 8:42 pm
Location: Rome, Italy

Re: Interactive Advertisement

Post by DesignBoyz »

Awesome. Sundeep, you work for this company?
DesignBoyz come,
Others go !
Post Reply