Open Ad war: Perk vs Munch

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amey katkar
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Open Ad war: Perk vs Munch

Post by amey katkar »

Cadbury Perk declares War

1) 1st Attempt by Carbury Perk on Nestle Munch
[youtube]bxJbEMu-DCw[/youtube]

2) See Nestle's hilarious reply through this ad:
[youtube]X0H5nC9xEIM[/youtube]
no copy only inspiration..whatever
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Saumya
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Re: Open Ad war: Perk vs Munch

Post by Saumya »

Are these TVCs?
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amey katkar
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Re: Open Ad war: Perk vs Munch

Post by amey katkar »

Yess, Ogilvy's main advertising team made it.
no copy only inspiration..whatever
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Anjana Kamat
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Re: Open Ad war: Perk vs Munch

Post by Anjana Kamat »

Who's doing Perk?
Canis major
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Re: Open Ad war: Perk vs Munch

Post by Canis major »

Love the first one. The second one is sadder. There is the value proposition of 'extra' in the first atleast. The second one is just semantics.
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silly lily
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Re: Open Ad war: Perk vs Munch

Post by silly lily »

I would like to 'creatives' to write the core brand essence for Perk.
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Re: Open Ad war: Perk vs Munch

Post by Canis major »

silly lily wrote:I would like to 'creatives' to write the core brand essence for Perk.
Ok so I might not know the core brand essence of Perk, but I know it has changed it positioning from the time Preity Zinta (brand ambassador) and the naughty attitude outlook. Can't quite remember. But the ad has stressed on glucose, and its extra content which clearly points towards the fact that, they've innovated their product, and hence had to change their positioning.

More Perk = More Love is what I get from the ad. I might be wrong.

Add to this that Perk initially took on Kit Kat, and now its Munch. Maybe I need to go back and see all their ads and then maybe I should answer. D'oh.
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TruthHurts
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Re: Open Ad war: Perk vs Munch

Post by TruthHurts »

I didn't like either.

What about taste? Isn't taste a differentiator anymore?
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star
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Re: Open Ad war: Perk vs Munch

Post by star »

Taste has never been a differentiator. Think Colas.
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