Open Ad war: Perk vs Munch
Moderators: kikikikikiki, diptanshu, Dalbir
- amey katkar
- Posts: 971
- Joined: Tue Nov 15, 2011 3:19 pm
Open Ad war: Perk vs Munch
Cadbury Perk declares War
1) 1st Attempt by Carbury Perk on Nestle Munch
[youtube]bxJbEMu-DCw[/youtube]
2) See Nestle's hilarious reply through this ad:
[youtube]X0H5nC9xEIM[/youtube]
1) 1st Attempt by Carbury Perk on Nestle Munch
[youtube]bxJbEMu-DCw[/youtube]
2) See Nestle's hilarious reply through this ad:
[youtube]X0H5nC9xEIM[/youtube]
no copy only inspiration..whatever
Re: Open Ad war: Perk vs Munch
Are these TVCs?
Kikikikikiki bleach-treated my avatar! Isn't she sweet?
- amey katkar
- Posts: 971
- Joined: Tue Nov 15, 2011 3:19 pm
Re: Open Ad war: Perk vs Munch
Yess, Ogilvy's main advertising team made it.
no copy only inspiration..whatever
- Anjana Kamat
- Posts: 452
- Joined: Mon Jan 11, 2010 3:04 am
Re: Open Ad war: Perk vs Munch
Who's doing Perk?
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Re: Open Ad war: Perk vs Munch
Love the first one. The second one is sadder. There is the value proposition of 'extra' in the first atleast. The second one is just semantics.
- silly lily
- Posts: 147
- Joined: Mon Jan 11, 2010 2:56 am
Re: Open Ad war: Perk vs Munch
I would like to 'creatives' to write the core brand essence for Perk.
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Re: Open Ad war: Perk vs Munch
Ok so I might not know the core brand essence of Perk, but I know it has changed it positioning from the time Preity Zinta (brand ambassador) and the naughty attitude outlook. Can't quite remember. But the ad has stressed on glucose, and its extra content which clearly points towards the fact that, they've innovated their product, and hence had to change their positioning.silly lily wrote:I would like to 'creatives' to write the core brand essence for Perk.
More Perk = More Love is what I get from the ad. I might be wrong.
Add to this that Perk initially took on Kit Kat, and now its Munch. Maybe I need to go back and see all their ads and then maybe I should answer. D'oh.
- TruthHurts
- Posts: 545
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Re: Open Ad war: Perk vs Munch
I didn't like either.
What about taste? Isn't taste a differentiator anymore?
What about taste? Isn't taste a differentiator anymore?
Truth Hurts. But bad advertising hurts even more.
Re: Open Ad war: Perk vs Munch
Taste has never been a differentiator. Think Colas.