ReThink Breast Cancer: Boobyball stunt By CP+B

[vasanth]

Rethink Breast Cancer and their fundraising event, Boobyball needed some serious attention for a budget of about zero. To help get that attention, we used a fitting medium that has never been used before for advertising: women’s breasts. Included in this group of models with headlines on them about the cause are actual breast cancer survivors. People need to talk about breast cancer and this was a way to fuel that conversation. The stunt was on every major news station in Toronto, and in all of the major newspapers. It’s exploding on facebook and twitter as well-in part because of Howie Mandel who was simply walking by. He promptly tweeted the idea to 300,000 people.

Advertising Agency: CP+B, Toronto, Canada
Creative Directors: Aaron Starkman, Michael Murray, Darren Richardson
Art Director: Gail Pak
Copywriters: Neil Blewett, Freddy Nduna
Producer: Jen Dark

[amey katkar]

WWWWWOOOOOOWWWWWWWW

[vasanth]

CP+B is known for their amazing Gurilla advertising... Great way to grab attention...

[star]

cheap but effective. Never fails.

[amey katkar]

wodz so cheap in it star , cheap interms of indian context but in international standards they are very well appreciated as nudity is seen in a positive way rather than with indian minds who pulls their pants down and strt their work..!!!

[Priyanka]

I liek what CP+B have done but Amye, you seem to be having two separate kinds of conversations Read this one here
viewtopic.php?f=3&t=5991&start=45

you dont seem to accept someone stripping. Double standards!

[amey katkar]

nah not like that...just read my commnt carefully

[vasanth]

haha

[raja ghose]

nah not like that...just read my commnt carefully

Priyanka is right. What is there to read carefully?

[Arjun Deol]

These kinds of stunts are culturally acceptable in the west. I mean Breast Cancer is serious and this kind of attention is required. But imagine if they did this in India? there would be riots!

[amey katkar]

agreed with arjun

[MissMallu]

I remember what happened in Balngalore with those poor women who were only drinking in the afternoon. Cant imagine doing this in India, though I would, for a charity cause like this.