Ford GTB Predictive Tweets
Ford GTB Predictive Tweets
On june 10, seven days before the 24h of Le Mans
The ford predictive technologies account tweeted the final results of the race....
On june 18, the winners were… those we announced.
It could have been luck. But we also said this would happen… and this… and quite a few other things.
How did we manage to predict absolutely everything that happened in the most unpredictable of races?
Ford presents « predictive tweets »
One week before the race, we tweeted all the possible scenarios – over 10000 tweets in total – from a private account. We covered absolutely everything that could happen during the race, no matter how unlikely.
As the race progressed, we deleted all the things that never came to pass, one after another. Only the real events remained…
Leaving us with the entire race, exactly as it happened, told in tweets dated a week before the event.
After that, it was just a question of making the twitter account public, then retweeting as ford france about our amazing predictive skills.
The world took notice : on the road, anything can happen, but happily with ford predictive technologies, nothing is unpredictable.
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Crédits :
Agence : GTB Paris
Annonceur : Ford France
Executive Creative Director Ogilvy Paris : Emmanuel LALLEVE
Directeurs de Création Associés Ogilvy Paris : Romain REPELLIN / Regis BOULANGER
Executive Creative Director GTB : Christian FOULON
Concepteur-rédacteur : Quentin BURETTE
Directeur Artistique : Thomas YVE
Responsables agence : Stanislas VERT, Laurent CHAUFFETEAU, Emmanuelle CARRE, Dimitri JALMAIN.
Responsables annonceur : Patrick BEGAUD, Christele BERTRAND, Céline ARMITAGE, Thibaut DUMOULIN.
Création de contenu : Alexandre STRICHER