Hearing Aid ad got published

[jeet.kabasi]

This is one ad of mine that got published in Delhi Times of Times of India recently.
Plz comment

[Saumya]

hi jeet. congratulations on your release.

what do you feel about your own ad?

[smartsanjoo]

My heartiest congratulations, Jeet.

This 'Hearing Aid' ad will surely turn lot of ears. Boss, you have it in you to be our next 'Cannes' torchbearer.

I really envy your style of creativity, brother. Such clarity of thought. Such innovative use of art. What great idea for the brand. I am simply out of words. Keep it up buddy. Sob... Sob...

[jeet.kabasi]

@ Saumya- Frankly speaking, I am not that contended with this ad. This could have been better....way better than what it is. Firstly, i wanted it to be eye catchy, which I guess that i have failed to some extent. Actually, the signs of these hands represent the first four alphabets (i.e. A B C & D) of the deaf people. The target audience is any deaf guy who needs hearing aid. So, its natural for him to understand those signs. But, for a layman, it hardly means anything. Secondly, in the last but one line of the fratures part of the product, there is a spelling mistake. It should THROUGH rather than "THRU". Before I could have corrected it, it got printed.




@ Smartsanjoo- thanx a ton bro, but i feel that i could have done something better.
I have more options for the ad, but this one got selected...which is not a personal favorite of mine. Anyway, may be, we need to leave at least something upon luck.
And, you have crossed heights of exaggeration man. Both of us, i.e. you and i, know that its not even worth viewing twice. And Cannes is way ahead my friend. However, thanx for ur over-exaggerated appreciation. Ha ha ha ha

[Saumya]

jeet, the thing is to be never satisfied. study the work around you and see if you can do better. one way of doing it, is to take an existing ad and make it better.

[jeet.kabasi]

Thanx dear. And I guess, this imperfection will make me strive for perfection & get the beast out of creativity.

[jeet.kabasi]

Few ads of the same brand, that i created

[Ek Kanya]

jeet, these are quite bad. sorry to say this. you have to go back to the drawing boards and see how these ideas have been executed much much better.

[shantyarow]

jeet, i hate to say this for a budding person in advertising, but these are frankly quite bad.

there are thoughts there, yes, but the execution looks like posters you would put in a train station or see in sidey publications in their classifieds sections.

have a look at what's happening in art direction worldwide. look at adsoftheworld.com or even the every day newspaper. there's something called 'simplicity' and 'aesthetics' and you need to open your mind to both.

don't be dejected. you obviously have the fire. but it needs to be trained, honed, clarified and simplified.

[jeet.kabasi]

@ Ek Kanya & Shantyarow- Guys, frankly speaking, I feel blessed to have the golden pieces of advice. I am new here,and every advice from you will be of a great help. Anyway, I am looking for a job in any agency as a copy, but before that I need to get myself contended to get my fire within to a particular way, through proper mentors and proper judgment.Mistakes are greatest examples to learn from.