Pitch-book/ Self-promotion

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Pitch-book/ Self-promotion

Postby pixelfiesta » Tue Apr 19, 2011 11:32 am

Most of us (designers, writers or even agencies) ignore self-promotion. But its equally important to turn the spotlight on ourselves and create outstanding collateral. Most often we end up creating good looking websites but nothing beyond that.

Does anyone have insights and experiences on pitch presentations, the flow, leave behind (brochures, etc). Feel free to even share your experiences of work or any instances that WOW-ed the client.

I am also looking for pitch collaterals used by agencies across the world.
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Re: Pitch-book/ Self-promotion

Postby Saumya » Tue Apr 19, 2011 12:18 pm

this is a huge area of interest for me. will write in more details.
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Re: Pitch-book/ Self-promotion

Postby pixelfiesta » Tue Apr 19, 2011 12:23 pm

wonderful. I am waiting to hear from you Saumya.
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Re: Pitch-book/ Self-promotion

Postby Saumya » Thu Apr 21, 2011 8:21 pm

self marketing is very important for graphic designers. readthis post here for some ideas.

(1) Give Away Freebies With Your Design Business’s Name and Contact Information.
Go to where your target customers hang out and set up a booth or table. Give out some freebies and a flyer or leaflet as well. Some examples of freebies include free magnets, rubber bands, rulers, note pads, etc. All of these items should have your information printed on them.

(2) Free Demonstrations of Your Services.
Go to local print shops, office supply stores, and other local stores and offer to give free demonstrations of your services. You can also offer lessons as well.

(5) Speaking Engagements.
Contact local schools and associations about classes, colleges, seminars, lectures that you can speak or teach at.

(6) Go to Your Local Library or Book Store and Place Business Cards in Relevant Books.
This one is a little iffy. Go to your local book stores and libraries and find books that a potential customer might read and place your business card in it.

(7) Shave Your Logo into Your Hair or Get a Logo Tattoo.
Want to strike up conversation easily? Shave your logo into your hair or get a tattoo.

(6) Flyer / Business Card Exchanges.
Network with other local non-competitive businesses. See if they will display your business card or flyer in exchange for referrals, etc.

(7) Incorporate a Referral Incentive Program.
Offer your customers an incentive for referring customers to you. An incentive could be a discount on future business, a gift certificate, a gift, or whatever you decide that they incentive should be. You might also consider implementing a referral fee.

(8) Hold a Contest.
Offer a contest with a grand prize that would interest your target audience. Promote your contest through flyers, local newspapers, and local radio stations. This will get the word out about your business and will more than pay for itself. (however you have to have the startup cash to place ads in local newspapers and on the radio. If you don’t have startup cash, just use hand printed flyers and place them all over your the place (such as libraries, grocery stores, malls, etc). By holding a contest, you can also get your site listed on dozens of online contest directories.

(9) Directory Listings.
Make sure to list your company in all appropriate free directories. If you can afford it, get yourself listed in directories that require a fee (as long as you have researched that directory and it is a directory that will land you business).

(10) Wear Your Business Information.
Create t-shirts, hats, buttons, and bags with your company’s information and web site listed on them. You might feel like a walking advertisement but that is the point.
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