Why is our contemporary advertising looking so drab like some documentary. Where is the wit, the brevity, the slickness, the aspiration building imagery and people. Al of it has ben reduced to something that looks like 80s parallel cinema. Issue spam seems to have taken over brevity and an easier route to a metal which may push the copywriter's career towards loftier salaries and that sea facing cubicle. But we have forgotten how to sell brands.Our job is to sell shit. In the most seductive, entertaining manner possible. As an industry we’ve lost sight of that
If copywriters care so much about issues, gender biases, emaciated puppies etc they are free to start making documentaries and corporate films for NGOs. Please don't do it on advertising budgets. You are making awn entire generation of consumers bored of your product.
Anya has very rightfully put in the rot that the advertising industry and brand managers face. "lets approach the brand building with multiple TVCs'. Lets hire a gora. What the!!!