desicreative.com

throw this portfolio away and start again. no offense. here's a second piece of advice: compare what's in your book to work in archive mag or a one show annual. you are competing with people who are in these publications.

as a writer, you have to write sick sick headlines or copy. all the writing ...

i think it's great. raid is what you use when all other means have failed.

this is awful

i've always thought of a big idea as an idea with "legs." can you continue to pull fresh content from a concept? can you take those ideas and run them through tv, print, interactive, gorilla, ect. (as mentioned above).

aside from the textured paper, this is very boring. all the design elements rock, though. again it's so bland. nothing new to motivate anyone.

as a reader: there is nothing interesting about the ads. i would easily flip a page right over any of the pieces. nothing would stop me.

as a creative: not to hate on you (this is merely my opinion), but i don't think this campaign works at all. there is nothing interesting about the copy/art ...