Search found 414 matches
- Thu May 08, 2014 10:49 am
- Forum: Today's headlines and Discussions
- Topic: People I need your help
- Replies: 11
- Views: 3282
Re: People I need your help
I think EK's list pretty much covers it all. Though, I don't really know how one can have KPIs or KRAs or whatever the hell that it for the craft of copywriting! Eventually, I guess a copywriter's real function in writing is to write persuasive copy that sells a product, nothing more, nothing less.
Re: DC Design
Great quality 'fake' work, yes.
Good quality 'real' work, no.
Heck, every desert, including Dubai needs a mirage!
Good quality 'real' work, no.
Heck, every desert, including Dubai needs a mirage!
- Thu Dec 05, 2013 1:08 pm
- Forum: Today's headlines and Discussions
- Topic: A copywriter's rant on Brand Association
- Replies: 15
- Views: 5290
Re: A copywriter's rant on Brand Association
A brand is intangible.
Creating a brand story is intangible.
Understanding its impact on consumers is intangible.
And in this intangibility, lies the beauty of what we do.
No chaos, no cosmos.
The consumer's not a moron, she's your wife, still rings true.
Creating a brand story is intangible.
Understanding its impact on consumers is intangible.
And in this intangibility, lies the beauty of what we do.
No chaos, no cosmos.
The consumer's not a moron, she's your wife, still rings true.
- Thu Dec 05, 2013 1:01 pm
- Forum: General Chit-Chat
- Topic: Regrets of an advertising person
- Replies: 31
- Views: 9016
Re: Regrets of an advertising person
The verdant grass always lies on the opposite bank. True, advertising gets to you. The people. The idiocy. The greed. The conveyor belt of deadlines. The vaccuousness of winning awards. Lots of things, too many to list down. On the more positive side, every career comes with its perils and detritus ...
- Thu Dec 05, 2013 12:46 pm
- Forum: I did it!
- Topic: A poster for Mac lovers by us
- Replies: 17
- Views: 8584
Re: A poster for Mac lovers by us
All in good spirit, mate. Like Voltaire quoted, "I do not agree with what you have to say, but I'll defend to the death your right to say it." It's always a good quality to defend your work. But it is equally important to take criticism – however strident or unfair it may seem – with a sen...
Re: DC Design
Depends on whether you're asking about the weather here or the work here. The former is usually hot through the year, the latter blows cold mostly.
- Thu Dec 05, 2013 10:48 am
- Forum: I did it!
- Topic: A poster for Mac lovers by us
- Replies: 17
- Views: 8584
Re: A poster for Mac lovers by us
I may not agree with all that you say. But I am not disagreeable. Piqued in an uneasy way? Yeah, fair dinkum mate. One criticizes a poster that didn't make sense to me, and one is called immature for that. You give as fair as you get, buddy. Anyway, am not here in this forum to hear long-winded phil...
- Wed Dec 04, 2013 7:32 pm
- Forum: I did it!
- Topic: A poster for Mac lovers by us
- Replies: 17
- Views: 8584
Re: A poster for Mac lovers by us
Thank you for the quick lesson in maturity, Canis major. I am in no hurry to prove either my juvenile delinquency, nor am I here to dish out constructive criticism, when I don't feel like it. I will put across my point, as I wish on a creative, the way the creative appealed to me. At least, I believ...
Re: Detox
Well, the model's quite a reason to be 'Ananda' in my case!
- Wed Dec 04, 2013 7:01 pm
- Forum: I did it!
- Topic: Dumb Charades
- Replies: 10
- Views: 5401
Re: Dumb Charades
Ok Ek Kanya, I believe you!
Re: Livon
Minimal copy always speaks volumes. Nice work. Soft, emotional, gets the brand going.
Re: DC Design
Love the shots. Love the layout.
Only peeve (and since I have been working too long in Dubai), I hate the phrase 'Bespoke Luxury'. It's been used and abused to death in Dubai (though, not your fault, it works in this campaign!)
Only peeve (and since I have been working too long in Dubai), I hate the phrase 'Bespoke Luxury'. It's been used and abused to death in Dubai (though, not your fault, it works in this campaign!)
- Wed Dec 04, 2013 6:57 pm
- Forum: I did it!
- Topic: A poster for Mac lovers by us
- Replies: 17
- Views: 8584
Re: A poster for Mac lovers by us
MA-ssa-C-red
- Wed Dec 04, 2013 6:56 pm
- Forum: I did it!
- Topic: For Sachin's Farewell
- Replies: 16
- Views: 8136
Re: For Sachin's Farewell
There is def a thought in 'Crycket'. And yes, I am a Tendlya fan. Execution could be improved.
- Wed Aug 22, 2012 4:46 pm
- Forum: Television Spots
- Topic: True to his fans: the late Rajesh Khanna
- Replies: 6
- Views: 2616
Re: True to his fans: the late Rajesh Khanna
Shikhar, leaving whether Rajesh Khanna's endorsement helped sell more Havell's fans or not, I was personally put off with the somewhat vulture mentality of using a fading star in obviously ill-health, looking like a wan cardboard cut-out and then using his fanatic following as a metaphor for fans of...