desicreative.com

I think EK's list pretty much covers it all. Though, I don't really know how one can have KPIs or KRAs or whatever the hell that it for the craft of copywriting! Eventually, I guess a copywriter's real function in writing is to write persuasive copy that sells a product, nothing more, nothing less.

Great quality 'fake' work, yes.
Good quality 'real' work, no.
Heck, every desert, including Dubai needs a mirage!

A brand is intangible.
Creating a brand story is intangible.
Understanding its impact on consumers is intangible.

And in this intangibility, lies the beauty of what we do.
No chaos, no cosmos.

The consumer's not a moron, she's your wife, still rings true.

The verdant grass always lies on the opposite bank. True, advertising gets to you. The people. The idiocy. The greed. The conveyor belt of deadlines. The vaccuousness of winning awards. Lots of things, too many to list down. On the more positive side, every career comes with its perils and detritus ...

All in good spirit, mate. Like Voltaire quoted, "I do not agree with what you have to say, but I'll defend to the death your right to say it." It's always a good quality to defend your work. But it is equally important to take criticism – however strident or unfair it may seem – with a sen...

Depends on whether you're asking about the weather here or the work here. The former is usually hot through the year, the latter blows cold mostly.

I may not agree with all that you say. But I am not disagreeable. Piqued in an uneasy way? Yeah, fair dinkum mate. One criticizes a poster that didn't make sense to me, and one is called immature for that. You give as fair as you get, buddy. Anyway, am not here in this forum to hear long-winded phil...

Thank you for the quick lesson in maturity, Canis major. I am in no hurry to prove either my juvenile delinquency, nor am I here to dish out constructive criticism, when I don't feel like it. I will put across my point, as I wish on a creative, the way the creative appealed to me. At least, I believ...

Well, the model's quite a reason to be 'Ananda' in my case!

Ok Ek Kanya, I believe you!

Minimal copy always speaks volumes. Nice work. Soft, emotional, gets the brand going.

Love the shots. Love the layout.
Only peeve (and since I have been working too long in Dubai), I hate the phrase 'Bespoke Luxury'. It's been used and abused to death in Dubai (though, not your fault, it works in this campaign!)

MA-ssa-C-red

There is def a thought in 'Crycket'. And yes, I am a Tendlya fan. Execution could be improved.

Shikhar, leaving whether Rajesh Khanna's endorsement helped sell more Havell's fans or not, I was personally put off with the somewhat vulture mentality of using a fading star in obviously ill-health, looking like a wan cardboard cut-out and then using his fanatic following as a metaphor for fans of...