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“Workaholic, Researcher, Self-Efficient, Moody, Thinker, Observer, Committed, Confident, Innovative, whimsical.”

Why are you an Illustrator?
I used to be good in art from childhood so while selecting a career I joined the Art school and chose Illustration for the Specialization. I cannot think of myself other than an artist.

Did you attend school for fine art or design?
Yes, to develop the Illustration in better way, its necessary to take the guidance through proper path and the same I got from Sir J. J. School of Applied Art. I consider some of my professors for developing my art during my education.
The surrounding of J. J was excellent as in terms of creative thinking. J. J. helped me to grow in my professional career as an Illustrator.
So J. J. is definitely an important part of my professional career.

You have a distinct style of illustration. How long did it take you to develop your style?
While in J. J., when I used to refer different artists I observed that, I really like the detailed and realistic artist. And when I started working professionally on Photoshop and other digital media, I started exploring further for those techniques, which I use to do traditionally like in pastel, pencil, acrylic, oil colors, or water color to achieve digitally. And later I started realizing that these became my style.
And I personally feel that as an artist when you do the work it should come out naturally and not by force. Your thinking, influences and experience affects on your work. Style is not which looks good or bad on the surface but the inner satisfaction makes your work natural & different.
It’s always fascinating to develop a new style every time. I love to be innovative so I’m happy that I’m always getting a chance to develop new kind of art for my portfolio. Interesting part is I get bored very easily, so I always look for new styles to create which is the main reason that I always try to work one level up and makes my boundaries wider & wider.

Were there any particular role models for you when you grew up?
Role models were many at that time as well and now as well. As I’m very much optimistic towards my thoughts and work, so everyday I’m learning new things. Hundreds of artists, which are my inspiration. Everyone has something great which inspires me. It’s difficult to write single name or few names. And If I’ve to write all of them then no. of pages will go on & on.  But Norman Rockwell, J. C. Leyendecker, Drew Struzan, Robert Heindel are my all time favorite.
Everyday new artist comes in my search and either I like their compositions or styles or concepts which inspires me to bookmark them. So thanks to Internet & Google. Earlier the source was books and now Internet.

Who was the most influential personality on your career in Illustrations?
Norman Rockwell is the most influential personality who inspired me to work in the field of Illustration.

Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
Yes, in agencies many type of Illustrations are done not only for Print Ads but also for POP, Posters, Broachers, Packaging, Story Board, Animation, Web etc. I worked with both Agencies & Publishers. Both are totally different field so it’s a nice experience to work for various media.

 You have worked with Top most agencies of India like O and M, Leo Burnett, Publicis etc. Share your experience for working in such big agencies and now as a freelance illustrator.
I never worked under any agencies but it was nice to work with the agencies. I always preferred to work as a freelancer. It gives me freedom.

How special it was on winning Gold at Abby’s and creating Contemporary illustrations for the first time in your life.
It was a surprising moment.
When I accepted the project, I was tensed & stressed rather I should say scared coz whenever I saw other Contemporary illustrations where the poses & figures are anatomically distorted & whimsical which were never accepted by my mind. And I always wonder, how a person can draw in such a way and call it Contemporary. Might be coz my preference & liking towards more realistic and anatomically good-looking drawings.
But when this project came, I decided to try for this kinda art. And I able to manage myself.  Art Director Shailesh Khandeparkar gave me enough time to complete as well. I’m grateful to him.

What made you decide to become a freelance illustrator? When did you start freelancing? Do you illustrate for advertising? Are many advertising agencies getting illustrations made these days? Do you work more with agencies or publishers?
I started working as a freelancer from my 2nd year in J. J. School of Applied Art.
One major point that encourages me to become a freelance illustrator is that I prefer to work in comfortable peaceful environment. Also I prefer to give more time to art rather than travelling and meetings.
Now a days, I prefer to work online through my blog. Many small & big design studios approach me through Internet. I receive many enquires and from them I accept the work which is more appealing to me as per style or subject. So I think sometime that World is becoming smaller & convenient so do not have to run physically & can provide more time to the project.
I work with both Agencies and Publishers. There are no restrictions.

Was there any time when you wanted to quit Illustrations?
Just can’t think of quitting. I should keep doing & doing & doing.

Have you considered turning your illustrations into graphic novels?
If I’ll get an opportunity to do so, will surely do.

Any other Indian Illustrators who you admire?
Recently I saw a Graphic Novel on Mahabharata by Mukesh Singh. His work is stunning. Great Guy! From the previous generations of Indian Illustrators, many names are coming to my mind. Dinanath Dalal, Ravi Paranjape, John Fernandes, Prabhashankar Kavdi, etc.

You have such a wide experience as a top working professional. What advice do you have for aspiring creative professionals? Would you advise them to take on Illustration as a career option? Is it paying well enough?
Frankly, I’m a very small person to advice something as many great personalities are already there in this field but After working for many years, I have one thing to tell, “Become your own critic and develop more & more better illustrations. It’s a sign of growth & learning process.” In our industry, Portfolio speaks about you so develop it as better as you can and then sky is a limit.

Tell us something of your personal projects.
Will not able reveal as of now.

What is your dream project?
I’ll be happiest, if I get the chance to work with Disney or ILM.

Mac or PC?
Comfortable with both but surely MAC coz MAC is MAC.

Who would you like to take out for dinner?
My Family.

What’s on your iPod?
Instrumental, Classical Music, Old Hindi Songs.

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Anantha Narayan is a Mining Engineer turned XLRI Grad turned light bulb salesman turned account executive turned copywriter turned blogger turned short film maker turned columnist turned word-minter turned Facebook junkie turned Delhi Daredevils supporter. In his free time, he runs the Republic of Anantha, doubles up as Creative Director of 1pointsize, plays Chief Devil at Lucifer Labs and lends a hand in steering Albert Dali Naming Consultants.

Why are you into advertising?
It’s the only field that views restlessness as kinetic energy, laziness as potential energy, lack of diplomatic finesse as honesty, bad dress sense as irreverence, and sense of humor as creativity. For a chap like me who has a healthy disdain for hierarchy and the rat race, it feels like home.

Tell us about your recent ad campaigns.
Chennai is probably the toughest market for a creative person in India. Out here, there are way too many talented people chasing brands that rarely believe in doing good work. So for creative jollies, one has to look beyond Chennai. At 1pointsize, we work on a wonderful brand called Stori. It’s based out of Bangalore. To launch their new line of full cotton clothing, we arrived at the theme ‘Supernatural cottons’. The accent was on the supernatural. The print campaign featured supernatural beings flipping for the Stori man. If you’ve seen the kind of apparel work that gets released these days, I would classify the new Stori campaign as stand-out work. Another campaign that was deeply fulfilling was our un-real estate way of launching Akshaya Today. The campaign created a record of sorts by selling 1000 apartments in 3 days. In my view, the Akshaya Today work should easily rank as the most effective campaign we’ve created in recent times.

Were there any particular role models for you when you grew up?
When you’re not the sharpest kid at home, you do look up to your siblings. That said, my mom and dad are my biggest role models. My mom for her ceaseless creativity in whatever she does. And dad for staying humble and pure, no matter how high he rose.

Ivan Lendl used to be my childhood hero for his epic dismissal of Wimbledon with his ‘Grass is for cows’ statement. Like all Tamilians, I used to adore Rajnikant for starting as a bus conductor and ending up as the giga mega super star of the multiverse. When I became a copywriter, I became a fan of David Ogilvy – not for his writing style but for entering advertising at the ripe old age of 38 and become its best known icon.

Who was the most influential personality on your career in advertising?
I had the fortune of working with four giants who proudly chose to work in South India:

Rajesh Ramaswamy (Ex-ECD, McCann-Erickson South): The man who gave me my first job as a writer. The effortless ease with which he spouts ideas and the supreme elegance of his prose is the benchmark for so many of us, down South.

Sharad Haksar (CEO, 1pointsize): His ability to solve complex advertising problems with a strikingly simple visual, his intuitive marketing genius, his ballsiness and relentless reinvention of self, has often left me in total awe.

CP Sajith (My art partner for 13 years): He taught me the power of typography and the class that art direction can bring to the table. He was the first demonstrate to me that it’s possible to do inspiring work sitting in Chennai.

Thomas Xavier (the Seer of Orchard): I haven’t seen a higher mind in advertising in India. In my view, he should be THE thought leader of our industry. Deftness in cracking the communication strategy, translating the concept into a beautiful advertising idea and expressing it with anecdotal brilliance are a few things one learnt from dear Thomas.

Where do you get your inspiration from?
I don’t know. I think there must be some thoughtmosphere out there. All of us just download ideas from that realm. And pretend that we came up with it.

Tell us about your biggest challenge as the creative director of 1pointsize.
Like I said, Chennai is the not the best of places for a creative soul. Everyone wants bread and butter advertising. No one wants the wine and cheese. In such a constricting creative environment, it’s difficult to keep the faith. Even more testing, is the challenge of finding, grooming and retaining talent. Big ad agencies have abandoned the task of talent management. So smaller agencies like 1pointsize have to bear the cross. Given these constraints, producing work of international caliber, year on year, is a mighty challenge. We’ve been managing fine for 11 years now.

Tell us something about the agency environment. With such a large team, how does that affect individuality and creativity?
Correction. We’re not at all large. 1pointsize is small by definition and design. We’ve willingly opted to keep it that way because we wish to enjoy what we do. The bigger you grow, the more diffused you get and you become one more factory. 1pointsize has never been a factory. Never will.

What do you think of the state of print advertising right now? At least here in india, the released work is most often too sad. Are agencies ignoring released print?
There was a time when people used to collect print ads in India. I doubt if it’s happening now. What we see all around us in newspapers and magazines is lazy advertising that no one reads or remembers. Clients and advertising business heads have to take the blame for this mess. The obsession for creating stock photo led template ads has to stop if we have to change the game. If you don’t have the moneys for a shoot, for god’s sake try illustrations, typography, long copy or just a good old sparkling headline-led campaign. Instead, all that is dished out is wallpaper.

Tell us something about Albert Dali naming consultants.
Albert Dali Naming Consultants is a venture founded by PC Muralidharan and me. To my knowledge it’s the only homegrown end-to-end naming company in India. From pins to planes, and pets to planets, we have the skill sets and tie-ups in place to name anything in any language. We truly believe that a name is the shortest story of the brand. Thankfully for us, many start-ups, and even MNCs have bought into our thinking. We have the largest players in switches, cigarettes and information technology working with us. It can only get better from here as naming is huge abroad. In India, we’ve just scratched the surface.

Pick and tell us about one of all your past campaigns, your personal favourite…
One advantage of being in a small agency that’s finicky about its work is you get to do a lot of fun stuff. Good stuff. Instead of picking one favourite, I’d choose three: the Stori ‘Clothes with a twist’ campaign that continues till date, the Perri Alley ‘Leaves’ campaign and the category-defining work we did for Beissel sewing machine needles.

Do you think brands that win advertising awards, do well in the market?
For all those gentlemen, who somehow seem ashamed of winning awards, and tar genuine ideas-based work with the silly label of ‘scam ads’, here’s news for you: 1pointsize has built truckloads of small brands with award-winning advertising. We’ve done this for 11 years now sitting in godforsaken Chennai. Each of the brands that we’ve helped build are now leaders in their own right in their market of operation. They would never have reached that destination without their desire to create award winning advertising.

What advice do you have for aspiring creative professionals?
Never listen to a word of advice. Find your own mantra.

Mac or pc?
Mac is for the verbally challenged. PC, any day!

What’s on your iPod?
The Sound of Silence.

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A green initiative by Agrante Realty Ltd.
Background: We see extensive campaigns done around ‘save paper’ in one way or the other. Though what we usually forget about is the papers that have already been wasted.  The greatest example being the one-sided print outs taken daily in corporate offices that accounts to a major portion of paper wastage.
The Thought Behind: The one-sided papers are usually taken to present the information to someone and once having done that, it gets collected in stacks with no future defined for it. Some paper get torn after a certain period, turn yellowish due to environmental factors, catch dust with no one interested in reusing them or simply gets ignored (not reused) due to many reasons as stated below:
•    Difficulty in managing the papers
•    Fear of information getting lost once written behind any of these papers if it gets misplaced
•    Lack of professionalism in carrying these papers to meetings/conferences or to have it on desks
•    Sheer ignorance towards saving paper by making use of the one-sided print outs
The Idea: We decided to solve each issue associated with using these papers by transforming them into a beautiful notebook which people would feel proud to carry and use it. With ‘Environment Day’ around the corner, Agrante decided to collect all such sheets which lay unused and convert them into 30 page notebooks which it distributed to its employees which it could usedwas used in 7 days (Environment week – 3rd-7th June).
‘Flip4Green’ is thus an initiative to turn stacks of unused sheets into ready-to-use/notebooks, so that everyone uses them to their maximum potential.
This also helped Agrante reuse around 1500 sheets of paper into 50 notebooks – with each taking you one step closer to a greener environment. All these sheets would never have been re-used otherwise as they were slowly becoming brittle and difficult to use.
Future of this idea: Agrante now has a mandatory rule where one-sided sheets get collected so that they could be converted into ‘Flip4Green’ notebooks. We plan to scale this up by asking other corporate houses to ‘collect4green’ and use it at their end. We are also ready to convert the collected sheets into notebooks for them.

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Advertising Agency: ELEVEN Brandworks, Mumbai, India
Founder Director: Prateek Bhardwaj
Creative Directors: Abhishek Dey, Sambit Mishra
Art Director: Sanjog Karulkar
Copywriter: Navin Chawla
Photographer: Sandeep Suvarna
Retouching: Pralhad Sawant
Account Management: Noorbanu Qureshi

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