Creative agency: Y&R Dubai
Client: Colgate-Palmolive MaxFresh
Campaign name: Breath Abuse
Brief: Drive the freshness segment with Colgate Max Fresh and stay top of mind. The campaign builds on a simple truth that people are often not aware of the fact they have bad breath when they are in conversations that are of importance and in some instances life changing. The idea is that Max Fresh comes in to save people from embarrassing moments caused by bad breath. The execution uses speech bubbles to illustrate the effect of bad breath on people.
Chief creative officer: Shahir Zag
Executive creative director : Komal Bedi Sohal
Creative directors: Shahir Zag, Komal Bedi Sohal
Creatives: Shahir Zag, Komal Bedi Sohal
Illustratot: Celine Artigau
Planner (creative agency) : Nadine Ghossoub
I had fecal breath odor for YEARS. Talked to many doctors who I am sure thought that I was crazy….I finally had a friend who suffers too, send me a eBook he bought 5 or 6 months ago he ask me how his breath smelt and I didn’t smell a thing. He said the eBook amongst much else had him stop eating dairy food/ soft drinks and coffee/tea. So I’m like reading it and doing all the stuff it says to do. Thinking this has to be bull. But after a few days my tongue started turning red and felt nice. I worked up the courage to ask a friend how my breath smelt and hes like I don’t smell anything. Now I’m thinking all those years of humiliation and I could have solved it ffs! There a site about it called BadhalitosisbreathCom. When I read the site I felt sorry for the guy as he clearly had a real tough time with his bad breath, which pretty much ruined his school years. At lest he found a way to beat his bad breath and is letting others know how. Post this every! where to help people!! Thanks