TV Spots

Super-Pharm ‘The Blind Brushing Test’ by BBR Saatchi & Saatchi

Every little girl would agree: brushing your hair can be a real nightmare. Especially when dad does it for you. Or is it Mom?

Well, there is always one parent who does it better, smoother and less painfully.

It’s a time old theory any little girl can tell you is proven. But we decided to put it to the test anyway and then we changed one of the variables:

We introduced Super-Pharm’s new Wet Brush in the equation. Now who brushes better? Mom or Dad?

Agency Credits: BBR Saatchi & Saatchi
Client: Super-Pharm
Brand: Life Private Label Brand
Product: The Wet Brush (hair brush)
Executive Creative Director: Nadav Pressman
Creative Director: Idan Levy
Art Director: Michal Gonen
Copywriter: Yair Zisser
VP Production/ Content: Dorit Gvili
Producer: Odelia Nachmias Freifeld
VP Group Account Head: Shani Shaul Vengosh
Noa Sharf: Account Supervisor
Stav Hershkovitz : Account Executive
Shai Nissenboim: VP Strategic Planning
Roni Arison: Planning Supervisor
Ronit Doanis: Traffic Co/Ordinator
Bonamaze: Production Company
Director: Guy Michael


Splendid : Kids Try Dark Chocolate For The First Time

Some things (not many) still belong exclusively to the realm of adults and any kiddy attempt to overstep those boundaries, is bound to expose them to some unpleasantness.
Dark chocolate is no exception. It’s not made for kids!
Splendid Chocolate: When you grow up you’ll get it

Agency Credits: BBR Saatchi & Saatchi
Client: Strauss Group
Brand: Splendid
Product: Dark Chocolate
CEO: Yossi Lubaton
Executive Creative Director: Nadav Pressman
VP Creative Director: Idan Regev
Creative Director: Sharon Refael
Art Director: Yuval Zuckerman
Copywriter: Orit Bar Niv
Digital Creative Director: Maayan Dar
VP Production: Dorit Gvili
Production Manager: Gali Starkman
Producer: Alon Shmoelof
VP Client Services: Maya Salomon
Supervisor: Yogev Atoon
Account Executive: Omri Sela
VP Strategic Planning: Shai Nissenboim
Strategic Planner: Lora Goichman
Traffic: Ronit Doanis
Director: Roy Raz

The 11 Eusebios. A Tribute to one of the best players ever. From Y&R Lisbon

Agency: Y&R Lisbon
Cliente: SL Benfica
Title: The Eleven Eusebio’s
Benfica Marketing Director: Miguel Bento
Creative director: Pedro Ferreira / Judite Mota
Copy: Sofia Moutinho
Benfica is the greatest football team in Portugal. When its legendary player Eusébio died, the club wanted to pay him an outstanding tribute.So Y&R Lisbon decided to get Eusebio playing for Benfica one last time. In the match following his funeral, all the 11 players wore the same name on the back of their jerseys. The Eleven Eusebios match ended up having worldwide media coverage.


Mentos Marbles

Ogilvy Mumbai
National Creative Director –Abhijit Avasthi & Rajiv Rao
Creative Director – Sameer Sojwal & Amitabh Agnihotri
Creative – Sameer Sojwal
Director – Porus Khareghat



Let Calcutta Surprise You

Client : YPO, Calcutta Chapter
Producer/Director: Priyanka Rungta, supported by Arka Bhattacharyya, Navsoft
Creative Agency : 100 Watts Design Studio
Branding, Art Direction & Copy : Kritika Malhotra
Production House: Arko Sen


Nitesh Tiwari – Execuive Creative Director, Leo Burnett, Mumbai

An engineering graduate from the prestigious IIT Bombay, Nitesh chose advertising purely for the love of it. And he has enjoyed every bit of it for the last 14 years. He is currently working with Leo Burnett, Mumbai as an Executive Creative Director. Over years, he has worked on a wide range of clients. Tide, Heinz Foods, Sony Entertainment Television, Reliance Mobile, McDonald’s, Perfetti Van Melle, Bajaj Electricals, Axe Deodorants, Castrol, Amul, Ceat Tyres, just to name a few. Also he has just finished writing and directing a full length feature film with UTV, a well known Indian production house.
As a writer and creative director, he and his team have bagged numerous metals at international as well local Indian award shows like Cannes, Asia Pacific Adfest, Media Spikes, New York Festival, Abbys and Goafest India.
He was a print jury member at Asia Pacific Adfest, Pattaya in 2006. And a radio jury member at New York Festivals in 2009.

Why are you into Advertising?

This question gets answered in parts along with other questions.

HPCL :Zindagi Ki Gaadi Chalti Rahe

Received this beautiful commercial for HPCL today.

Life doesn’t stop, no matter what happens. And if life doesn’t stop, then it means its always on a journey.

The new brand commercial from HP Engine Oils revolves around the same mind space with the theme Zindagi Nahin Rukti. The film has been shot at various parts of the country, bringing alive various modes of transport that enable a smooth journey of life.

The communication strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The film is shot in seven amazing locations (Kulu Manali, Shekhawati in Rajasthan, Bhopal, Varanasi, Pune, Mangalore and Mumbai) in India to get the virgin expression out in a very short mind-boggling nine days.

The objective was to depict the brand idea with a larger than life thought and a touch of Indias core strength, which is togetherness and melting emotions through distances. We all connect to each other through our cultural fabric, the reason why we get to drink Darjeeling tea in Delhi, wear Kashmiri shawls in the South and drape Sholapuri bed sheets in UP.

This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesnt stop, then why should your vehicles? HP Engine Oils contribute in this togetherness with the journey of life because Zindagi Nahin Rukti