International

Pearsons SIA by Miami Ad School

Advert title: Sia
Campaign name:Sia
Agency: Miami Ad School, Miami, USA
Brand: Pearson
Art Director: Yann Loussouarn, Dora Sarkadi
Copywriter: Yessenia Downs, Adam Rathbun

Short description:
Pearson will create Sia, an aid that will give teachers the extra help they need to maintain a high quality of education while providing students with a personal helper that will preserve the ever important personal communication between students and educators.

Netflix by Miami Ad School

Advert title: Picture My Mood
Campaign name: Picture My Mood
Media: Online
Agency: Miami Ad School, Miami, USA
Brand: Netflix
Art Director: Yann Loussouarn
Copywriter: Adam Rathbun

 

Short description:
Have you ever had music that listened to you? Music that changed based on both what you were doing and how you were feeling? As part of its new movie-suggestion algorithm, Netflix teamed up with Spotify to create a cinematic music experience independent of tiresome browsing. Introducing Picture My Mood. All you need to do is open it on Spotify and select the genre of film, such as rom-com, western, and noir.
Picture My Mood constantly evolves your personal film score as you move about your day, as if you are your own protagonist. And when you finally come home, you can simply open your connected Netflix account to pick from a special queue that suggests based on what you have been listening to.

Introducing Instagram feed @fatfeedzero

https://www.instagram.com/fatfeedzero/
It’s the only page of its kind among 400 million instagram users 🙂

Every picture connects with the next to form one large growing feed.

FatFeedZero is getting popular. Followed by some of the top creative professionals across the world. Featured on many Instagram forums like @thedesigntip @artshelp @art_spotlight

We, ZERO, recently won an Award for this page – Kyoorius in-book for Digital Design.

Do take a look at @fatfeedzero

 

@fatfeedzero

 

 

@fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero @fatfeedzero

Nike : Stridekick : Miami Ad School

Advertised brand: Nike
Advert title(s): Stridekick
Headline and copy text (in English): Hey, it is time for new shoes.
Advertising Agency: Miami Ad School, Miami
Art Director: Yann Loussouarn
Copywriter: Yessenia Downs
Additional credits: Lina Trejos

Synopsis:
A typical person’s foot strikes the ground approximately 1,600 times when walking or running a mile. Each foot strike requires a cushioning system to compress and rebound
but, after about 200 miles the cushioning system in most shoes has started to lose its resiliency and the body begins to absorb more of the impact.
So, Nike created Stridekick, a product that will let you know, “hey, it is time for new shoes.”

This spot won a Silver Clio Sport.

 

 

A launch campaign for Super-Pharm’s second ‘Beauty Vlogger Academy’ by BBR Saatchi & Saatchi

Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second “Beauty Vlogger Academy”. An academy which will form, shape and instruct Israel’s next generation of beauty vloggers.

Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That’s why Super-Pharm decided to fill in the gap and launch a search for Israel’s next big “Beauter”.

The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue.

But hey, who wouldn’t go the extra mile for aesthetics right!?

Watch our commercial here:

 

Get animated gifs of the craft in process:

-Planning a vector design:

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

-Cutting hundreds of paper elements by hand and laser machine:

Paper Cut GIF - Find & Share on GIPHY

 

– Gluing and assembling the frames and 3d elements together:

http://gph.is/2uMKPkc

 

 

Beauty Vlogger Academy GIF - Find & Share on GIPHY

 

Credits:
Client: Super-Pharm
Advertising Agency: BBR Saatchi & Saatchi, Israel
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Director: Idan Levy
Digital Creative Director: Idan Kligerman
Creative team: Eran (Shushu) Spanier, Tani Zipper, Carmel Gilan
Craft Artist: Carmel Gilan
VP Production & Content: Dorit Gvili
Production: Maya Palmon
UI/UX: Gal Mamalya
VP-Group Account Head: Ben Muskal
Account Supervisor: Noa Sharf
Account Executive: Gili Peer & Rotem Mizrachi Yoshia
VP Strategy: Joe Baruch
Planning Supervisor: Moran Nurok
Creative Coordinator: Eva Hasson
Production company: Udini (Udi Efrat)
Director: Eran (Shushu) Spanier
Advising Director: Ram Baruch
Studio: Zehava Gonen Greenberg, Anastasia Poltavski, Yaniv Shahar, Michael Shely, Liron Harel

Leo Burnett Tel Aviv Presents: The Peace Blanket

Summer is here, and with it comes the time-old war on the air conditioning:
He’s hot, she’s cold, he’s sweating, she’s freezing.

A battle that rages on all night as the air conditioner is turned on and off.

So Samsung invented the perfect solution so no one needs to fight at night:

 

The Peace Blanket,
half duvet and half pique

Sweet Dreams J

Watch our case:

 

Credits:
Agency: Leo Burnett Tel Aviv
Chief Executive Officer: Adam Polachek
VP creative: Ami Alush
VP client: Idit Zukerman
Copywriter: Oren Ben-Naim
Art director Meital Miller
Producer: Simi Ben-Zikri, Menny Zarhia
Account Supervisor: Laura Zimin
Account manager: Aviad Danon
Photographer: Menachem Reiss
Studio: Frank Abu, Oren Bar

Mazda : Don’t Scroll And Drive by BBR Saatchi & Saatchi

“Distracted driving” is what they call it.

It’s a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier,
right down to taking your eyes off the road to scroll down your Facebook feed and check who’s liked your latest profile pic.
And let’s be honest, that happens way more often than anything else.
But worst of all it’s killing people. Lots of them.

That’s why Mazda decided to launch a new campaign: smack in the middle of people’s social feed,  right as they were scrolling down it.

Watch the Facebook special post here:

And take it from us: when you drive, leave the phone alone.

 

 

Credits:
Agency Credits: BBR Saatchi & Saatchi
CEO: Yossi Lubaton
CCO: Idan Regev
Creative Team: Ran Even, Roy Zoaretz, Gal Mamalya, Idan Kligerman, Ori Hasson
VP Client Services: Ben Muskal
Account Supervisor: Aviv Benzikri
Account Executive: Gil Gershon
VP Content & Production: Dorit Gvili
Strategy Supervisor: Lora Goichman
Creative Coordinator: Eva Hasson

BBR Saatchi & Saatchi Proudly presents a Presidential Charter

In a bold move spearheaded by Baumann Ber Rivnay / Saatchi & Saatchi,  Israeli President Mr. Reuven Rivlin together with children puts the Israeli advertising industry’s typecasting practices to shame and urges it to change for the benefit of all Israeli society.

Israel is a melting pot. A country of immigrants who came from many different countries and cultures. A country where East meets West. A country where Ashkenazi Jews (from western countries), Sephardic Jews (from Arab countries), Ethiopian Jews, Arabs and Christian coexist but do not always do so on an equal standing. And while Israel is a country loaded with baggage on discrimination (having experienced it firsthand),  we are ashamed to say we are a country in which bias and prejudice still exists.

Nowhere is this more obvious than in Israeli advertising where the white Caucasian, blond, blue-eyed stereotype still reigns supreme.
Where portrayals of single sex families still are very rare and where you will be hard pushed to find a black Ethiopian kid
starring in a commercial let alone an Arab – unless it’s for purposes of typecasting him in various unflattering roles.

Not surprising if you look at casting calls issued by local talent agencies; stuff that will quite literally make your hair stand on edge.

But the job of advertisers, in our minds, is not only to reflect a country’s culture and values. Quite the opposite.
Advertisers have a responsibility to help shape the culture they live in and mold people’s behavior for the better.
The way we see things at BBR Saatchi & Saatchi, the industry has a proactive role to play in levelling the playing ground, abolishing prejudice and blowing up the glass ceiling.

Credits:
Chief Executive Officer: Yossi Lubaton
VP Content & Production: Dorit Gvili
Chief Creative Officer: Idan Regev
Creative Director: Kobi Cohen
Creative Concept: Dorit Gvili
Creative Team: Avner Rassel & Shiran Damari
Supervisor Strategic planning: Zemer Doron
Account Executive: Mor Aharon
Producer Manager: Bosmat Ben David
Creative Coordinator: Eva Hasson
Traffic Director: Ronit Doanis
Directed and edited: Or Ron

Fighting Skin Cancer with a Hashtag : Talent Marcel : Brazil

HOW A HASHTAG FOUGHT SKIN CANCER REACHING OVER 32 MILLION PEOPLE IN THE LAST BRAZILIAN SUMMER

By Instagram alone, and nearly no budget, the Beaba Institute found an opportunity to deliver its message within highly relevant context.
As summer now approaches in the northern hemisphere, the effort of a Brazilian NGO against skin cancer draws attention. By hacking a previously popular hashtag, they have garnered the support of many, including influencers with millions of followers.

The hashtag #nofilter, used in social networks around the world to show that a particular photo was not edited, is translated in Portuguese as #semfiltro. But in Brazil, the word FILTER is also used to mean sunscreen. That was how Talent Marcel, Beaba Institute’s agency, created a hashtag response: #poefiltro, something like #wearsunscreen.

The action began at the end of last year, shortly before the National Day of the Fight Against Skin Cancer and early Brazilian summer. Through an Instagram profile with several not-so-strong prevention tips, @poefiltro, they tracked photos with #semfiltro, and used #poefiltro to remind people to wear sunscreen. What really stood out was that, for each tracked photo, the team created a customized comment, according to the photo’s topic.

That way, @poefiltro invited people to draw a “#” on their own skin using sunscreen. From then on, the campaign got the engagement of thousands of people: artists, musicians, athletes, comedians, digital influencers, brands, dermatologists and many others participated, including profiles with millions of followers

The action’s success brought the initiative to the attention of the press, generating even more exposure and more participation for months, and even until today.

With very low cost and no investment in publiposts or paid media, #poefiltro has impacted more than 32 million people, generating more than 522,000 interactions, helping fight the type of cancer that reaches the highest number of Brazilians. According to the National Cancer Institute (INCA in Brazil), about 135 thousand new cases are registered each year.

“We are able to explain how important it is to prevent the most frequent cancer in Brazil, in an easy and fun way, not having to show shocking images. This is one of Beaba’s primary goals for cancer as a whole, and the #poefiltro action shows that it is all very possible. “- Simone Mozzilli, Beaba President.

The @poefiltro profile is still running to come to action in new phases. Check out the tips for fighting skin cancer: https://www.instagram.com/poefiltro

Do not forget to watch the campaign result video, and get to know more about the Beaba Institute’s work: https://www.beaba.org/en/poefiltro/

Credits
Title: #poefiltro
Agency: Talent Marcel
Client: Instituto Beaba
Global Creative Director: Bruno Bertelli
CCO: João Livi
Creative Director: Marcello Droopy Almeida, Rodrigo Lugato
Digital Strategy Director: Jean Boechat
Creative Team: Paulo Almeida P.A., Marcelo Carvalho, Lucas Siqueira Cesar, Jean Boechat, Marcello Droopy Almeida, Rodrigo Lugato
Design/Illustration: Elisa Sassi
Animation: Julio Figueredo
Content: Gica Yabu
Accounts: Fernanda Faria, Mayara Valadares, Alex Isnenghi
Social Media Strategy: Vitor Ayrosa, Mario Torre, Rafael Amorim, Paulo Stephan, Daisy Köhler, Marcela Ferreira
PR: Luiza Siffert Porto, Cláudia Nascimento
Community Manager: Anfíbia
Agency Producer: Maria Hermínia Weinstock, Ubiratan Rio
Videocase Production: Daemon Filmes
Videocase Soundtrack: Comando S Áudio
Client Approval: Simone Mozzilli

Burger King Presents The NafNa Phone by Leo Burnett Israel

Israeli Independence Day is also known as ‘National BBQ Day’, because everyone – and we mean e v e r y o n e – is gathering around their grills for a celebration.

Really. True story J. Come to Israel on that day and you will see people fanning their grill everywhere: from national parks and the beachfront sands right down to traffic islands left for those who simply didn’t get up early enough to capture a spot. (Seriously, just google “Israel independence day BBQ” and you’ll see things here are mental!)

So as the flamed grill pros BURGER KING are, they decided to help everyone get ready for the holiday, and created an interactive mobile phone pre-loader ad experience which invited people to practice their BBQ fanning skills… with their phone!

The higher the flame they managed to fan up– the higher the discount they got on a delicious grill flamed Whopper Meal.

And if you want to try to ‘LeNafNef’ yourself, here is a link to our interactive ad: http://camp.spotad.co/rch/burger_king0417/index.html

Advertising Agency: Leo Burnett Israel
CEO: Adam Polachek
CCO: Ami Alush
CTO: Yacov Zoaretz
Copywriters: Elad Gaizler, Ouriel Ferencz, Oren Ben-Naim
Art-director: Meital Miller
VP Clients: Idit Zukerman
Account Supervisor: Laura Zimin
Agency Producer: Menny Zarhia
Production company: Tiferet

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