Sachin is an Art / Creative Director with over 17+ years of experience in advertising. He has completed his Applied Art and Bachelor of Fine Arts diploma from BKPS Abhinav Kala Mahavidyalay (Pune, Mumbai). His last job was in Interics Designs, Pune, prior to his current position – Art / Creative Director at The Uncommons Design Co.
An illustrator himself, he is extremely passionate about Painting and Concept Creation.
TAG Award 2018 – Illustrator of the year 2018 (Packaging Design, Illustration & Space Branding)
TAG Award 2019 – Illustrator of the year 2019 (Packaging Design, Illustration & Branding Identity Design)
Why are you a Graphic Designer?
Creativity is fulfilling. Graphic design is something that you can have a Real Passion for &can give you a real sense of satisfaction. As well as picking colors and choosing only designs, they have to think ‘Outside the box’. And it is always said that ‘Follow your passion & success will follow you’ and it was my passion. Graphic Design makes feel that creativity is not just thinking it is about the work you are willing to do (drawing). Graphic Design gives you a opportunity to bring your ideas to life! Good design is about so much more, than just making things look nice it’s a very thoughtful, challenging profession and I loved graphic designs so much that I was prepared to take up the challenge the whole of my life! Design associated with solving problems and making the problems a best solution for others. And so I am a graphic designer.
Did you attend school for fine art or design?
Yes, I attended a school (college) for fine art/design : BKPS & Abhinav Kala Mahavidyalaya, Pune .
You have a distinct style of Design. How long did it take you to develop your style?
Actually I started my drawings from when I was in college (1st yr). I realized that I loved designs from when I was a young lad. I was passionate about the way designers / artists think ,the creativity they express in their drawings. Even I had a desire to do this, and I did it! I achieved what I want. Now about the style. I took complete 15 years to develop my own style,(patterns designs colors) still I think how can explore more styles in sketching, drawing, advertising etc. Draw everyday, get inspired by people you admire, try to emulate them, their style. This is how I got to know or I discovered my own style of drawing and sketching, designing.
How did you focus so much on graphic illustrations ?When did you realize you loved doing it and wanted more of it?
Many of my seniors used to draw when I was doing my 1st year of applied arts. I thought even my drawing is very nice, I should also achieve a ideal platform drawings. I thought I needed to explore my hidden talent of drawing and while deciding my career you have to be very relevant. So I used to observe the drawings of my elders & of my teachers. Then I decided to only focus on graphic illustrations, I practiced a lot of sketches, I determined focusing on different essence of illustrations, children’s illustrations, concept illustrations & thinking continuously of these things made me keep my focus constantly on graphic design. As I told that I used to emulate some of the drawings of my elders, as soon as I used to do it a objective flashed in my mind. That “I can also do this” to improvise my drawing illustrations. I only ‘practised’ a lot of sketches, drawings. And one day in my life came like a blossomed flower. I realized that my sketches are turning out to be really virtuous, and really nice! I started loving it. I wanted to do more of it, I was excited for each & every challenge. I took a survey of many artists, and decided to set up my career and my life was made for my drawings!