Heres another campaign from Mother’s Pride. The first one we posted here at DesiCreative, got into a bit of, er, discussion…
Client: Mother’s Pride
Advert title(s): ‘Let children be children’
Agency: Out of the Box, Delhi, India
Creative Head: Viral Pandya
Copywriter : Vani Pandya, Sabu Paul
Art Director : Viral Pandya
Illustrator : Sameer Kulavoor
“Children love to jump into water puddles, play in the rain, splash in the mud. To stop them from doing all this is to rob them of their childhood. Allow children to explore and experience the pleasures of childhood”
“Often children will brawl, throw tantrums, and make unreasonable demands. If you expect them to behave otherwise, you refuse to accept them as they are. Be a little tolerant and allow them to enjoy childhood”
“Children will run around, bump into furniture, and knock things down. If you cannot accept this as normal behaviour, you cannot accept them for what they are. A little understanding from you can turn childhood into a delightful experience”
hey awwweeome illustration style! very very nice. i wonder if these ads are getting released et al. very nice to see some refreshing work com up!
Yes they do get released – its the first step in their money ripping scam . If you threaten them with a leg case they always answer “mothers pride pe itne cases hain – ek aur sahi”…
ya they get released. most of the work for mother’s pride do get released.
1. Kudos to the out of box team.
2. Insights are fantastic
3. Communicated in a no nonsense manner
4. Please enter them for creative awards
Wishing the team all the best
S Suresh