Believe it or not, a company logo is more important than you think. It offers a medium for instant recognition that has a tremendous potential for marketing a business. It’s no surprise that big companies go to great lengths for creating logos that are unique, appealing, and convey strong messages.
Take UK oil group BP, for example. In the year 2000, the oil giant spent a whopping £136m introducing its sunflower design that we are all familiar with.
Now, while not every business has that kind of budget, the good news is- you don’t have to. You can create your own company logo at a really small price but without compromising the quality. For instance, Tailor Brands is one of the leading logo creation studios in the industry that offers a wide range of features and easy to use tools that you can use to create your own company logo easily and quickly.
However, before you get started, it will help to know about a few basic things first, which are:
1. A Simple Logo is a Powerful Logo
One of the most common mistakes that people make when creating their first logo is to overcomplicate the design even though the truth is that simple designs have the greatest impact. This is because you want your current and potential customers to instantly picture your brand when they look at your company logo and not try to figure out what it stands for.
Take a look at the logo of Microsoft. The company is decades old, but they have always stuck to the same plain logo- of a window. Even though the exact logo has gone through changes over the years, the essence of the logo is the same because they wanted to keep it simple and clear.
2. Staying Away from the Clichés
It’s natural to picture a “globe” for representing “international” or a “stickman” for a “person” that you want to use in your logo. These are usually the first things that come to your mind when you want to represent something. However, if you want your logo to stand out and come off as unique, then you must steer away from such cliched graphical representations of ideas and concepts. Instead, try to think outside the box. You can also take inspiration from other popular logos and learn how they were created. In fact, some popular ones such as FedEx, Pinterest, and more even have hidden messages in them that you can check out.
The final important thing to remember when creating a company logo is that it should be timeless. So, you should not pick design elements that are in vogue or trend today. Instead, think of concepts that will look great even a decade from now.
If you are careful with the “simplicity” factor, the timelessness will be taken care of on its own. However, you still need to pay attention to the design aspects so that you don’t have to again spend time in altering your logo in a few months from now.
Summing it up
Branding is important: from learning about the different types of Facebook posts for small business to organizing webinars that can increase your web presence, you must dabble in a variety of practices to increase business. However, in all this, your business logo will play a big role. So, take time creating yours so that it represents the values your business supports and creates a powerful brand for you.