“Workaholic, Researcher, Self-Efficient, Moody, Thinker, Observer, Committed, Confident, Innovative, whimsical.”

Why are you an Illustrator?
I used to be good in art from childhood so while selecting a career I joined the Art school and chose Illustration for the Specialization. I cannot think of myself other than an artist.

Did you attend school for fine art or design?
Yes, to develop the Illustration in better way, its necessary to take the guidance through proper path and the same I got from Sir J. J. School of Applied Art. I consider some of my professors for developing my art during my education.
The surrounding of J. J was excellent as in terms of creative thinking. J. J. helped me to grow in my professional career as an Illustrator.
So J. J. is definitely an important part of my professional career.

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Anantha Narayan is a Mining Engineer turned XLRI Grad turned light bulb salesman turned account executive turned copywriter turned blogger turned short film maker turned columnist turned word-minter turned Facebook junkie turned Delhi Daredevils supporter. In his free time, he runs the Republic of Anantha, doubles up as Creative Director of 1pointsize, plays Chief Devil at Lucifer Labs and lends a hand in steering Albert Dali Naming Consultants.

Why are you into advertising?
It’s the only field that views restlessness as kinetic energy, laziness as potential energy, lack of diplomatic finesse as honesty, bad dress sense as irreverence, and sense of humor as creativity. For a chap like me who has a healthy disdain for hierarchy and the rat race, it feels like home.

Tell us about your recent ad campaigns.
Chennai is probably the toughest market for a creative person in India. Out here, there are way too many talented people chasing brands that rarely believe in doing good work. So for creative jollies, one has to look beyond Chennai. At 1pointsize, we work on a wonderful brand called Stori. It’s based out of Bangalore. To launch their new line of full cotton clothing, we arrived at the theme ‘Supernatural cottons’. The accent was on the supernatural. The print campaign featured supernatural beings flipping for the Stori man. If you’ve seen the kind of apparel work that gets released these days, I would classify the new Stori campaign as stand-out work. Another campaign that was deeply fulfilling was our un-real estate way of launching Akshaya Today. The campaign created a record of sorts by selling 1000 apartments in 3 days. In my view, the Akshaya Today work should easily rank as the most effective campaign we’ve created in recent times.
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